Submitted by Abriael 289d ago | interview

Ninja Theory Talks Hellblade: Explains PS4 Temp Exclusivity, Team Size, “AAA Indie” Ambitions & More

After a long silence Ninja Theory came out at Gamescom with the announcement of Hellblade, which they define an “AAA indie” game and is going to debut only on PS4, at least initially.

DualShockers had the chance to chat with Product Development “Ninja” Dominic Matthews and interrogate him about a variety of topics, from the team working on the game to its AAA ambitions. (Dominic Matthews, HellBlade, Ninja Theory, PS4)

Attached Video
MrSwankSinatra  +   289d ago
If I was Sony I would've struck a deal to make this exclusive to only to PS4. I mean from a logical standpoint it makes sense because Sony needs more AAA exclusives and since this is a independent game it would provide low risk for Ninja Theory. Plus Ninja Theory has had more success as a exclusive game maker rather than a multiplatform game maker, so why not go with what works?
SaveFerris  +   289d ago
Perhaps Sony didn't feel the need to make this a full exclusive, because of the size of the game and maybe the studio wanted to keep the ip?
Sony, MS and Nintendo have all probably had games which they passed on and were a success on another platform, and it is a risk to fund games because they might not pay off. This title is no different.
Yetter  +   289d ago
My guess is Sony is on a tight budget. They don't have the money to throw around for console exclusivity from third party devs like they used to
gatormatt80  +   289d ago
Multi billion dollar company on a tight budget... M'kay...
Enemy  +   289d ago
@ Yetter: Yeah, "tight budget" perfectly explains how they continue to put out the best, highest quality exclusives every year. You clearly have no idea what you're talking about.
Elimin8  +   289d ago
@ SaveFerris. MS? Pass up? Pffft. Ok.
wastedcells  +   289d ago
Sony has so many first and second party studios working on games that it makes no sense for them to throw money at other games. They have all their big studios making two games at a time now and that is money well spent.
BlackWolf12  +   289d ago

Oh wow really? I wish people would just get over that shit already.

How can a company so 'tight' on money be researching and developing brand new VR technology?

Sony aren't as tight on money as people like you make it sound.
badz149  +   288d ago
why is the timed exclusivity of Hellblade questioned again here? they already answered why and it's because they are a small team and they prefer to focus on one platform at a time and they don't want to go to any big publisher because they want to work on their own.

they are already a small team, if they make it for multiple platform at a time, it will take forever to release and since they are "indipendent" now, no bag of cash from publisher to pay the bills, so they decided to work on the most popular platform at the moment for higher chance of big sales. don't even mention pc because I don't think they can afford being pirated in their current states.

I have no doubt Sony woo them a bit for exclusivity but I guess they decided to stay indi and keep the IP and be able to release it to more platforms later. I respect that.
Dewitt  +   289d ago
You guys say this about every game, then say you have a ton of games coming. I am glad they are going multiplat again, nobody should miss out on these titles.
TimeSkipLuffy  +   289d ago
Instead of buying the IP, Gakkai and Morpheus tech, they could also have tried to buy Ninja Theory :D
Lord_Sloth  +   289d ago
I know, right? It would be a fantastic idea to purchase the dev team behind the wildly successful DmC- wait....The wildly successful Enslav- wait....The wildly successful Heavenly- wait.....Hmm......
Software_Lover  +   289d ago
Maybe they don't want to be bought. You get bought, there is always that chance you get fired.
dredgewalker  +   289d ago
I don't know if Sony would be interested in NT even if they can buy it. None of their games have been successful and I honestly think they're not creative enough to warrant Sony's interest.
I'm not sure how you guys judge successful. All their games got positive reviews and sold over a million copies. I know a million isn't as cool as it use to be but it's certainly no disgrace either. Only game of there's that I didn't enjoy was Enslaved, but that's just because it was buggy.

I'm glad they've gone indie now. They can make the game they want to make without pressure from a publisher.
Sevir  +   289d ago
They are partnering with Sony, that's why it's a timed exclusive, but they want to retain ip ownership and make the games they want without interference from publishers and to be able to reap royalties immediately... This was detailed at great length in their "Independent proposition" panel at GDC Europe...

You can read through all of it on their website. It went into detail about how they struggled as a studio, and why they went the route they did for Hell Blade, pretty informative read up and candid and transparent. Shows the good bad and ugly of being independent and having to partner with publishers for AAA retail.

Makes me love them more as a studio for this and hope more independent studios follow there lead with making AAA quality titles that are indie in budget. This is the first and I hope they blaze a trail with great success.
Lawboy2  +   289d ago
They are not partnering with sony....he clearly says in the interview that this game is independently developed...meaning they are doing everything themselves.....he says it's coming first to playstation because they are a small team and they had to pick where they wanted to put there time at first

Partnering would be more like what occurred with from software and soe
kurruptor  +   289d ago
Sony needs more AAA exclusives? Is that a joke?
Godmars290  +   289d ago
Ninja Theory has yet to deliver solidly, complained about only working for Sony, so I would say that has something to do with it.
nucky64  +   289d ago
did i read you right, swank??? "sony needs more AAA exclusives"?????????????? ??
where have you been the last 18 years? sony has never had ANY problem with exclusives - their knack for always having a wide range of exclusives is why i buy PS consoles.
#1.7 (Edited 289d ago ) | Agree(6) | Disagree(0) | Report | Reply
MrSwankSinatra  +   289d ago
I said "RIGHT NOW" they need more AAA exclusives. PS4 doesn't really have many exclusives and when I'm talking exclusive I'm talking literally only on PlayStation 4.

- Killzone: Shadowfall
- Knack

- inFAMOUS: Second Son
- Driveclub

You can't blame me for expecting more than that. Out of those four games I only own one and don't plan on buying driveclub. Infamous is the only exclusive so far that appeals to my taste in gaming.
#1.7.1 (Edited 289d ago ) | Agree(1) | Disagree(7) | Report
user5669510  +   289d ago
what not exclusive? they hype for this game just nosedived for some odd reason.
gman_moose  +   288d ago
Doesn't Microsoft's notorious "parity clause" prevent games from coming out on their platform later than the competition (with regards to indies). Or is that clause just for the quality of the game?
demonddel  +   289d ago
No that's not right how is this OK we need to start a petition
JMyers  +   289d ago
This isn't a multi platform going exclusive... It's a new IP coming to one console, and confirmed to be arriving on the next.

The money being paid to keep TR off the other platform could be used to make new games. This is a new game.

Clearly you don't understand the difference.
demonddel  +   289d ago
How do you know Microsoft isn't funding the game
JP1369  +   289d ago
demonddel doesn't understand the concept of the burden of proof.
k3rn3ll  +   289d ago
Clearly you don't understand. MS isn't paying SE to keep it off other consoles. They are providing the marketing for the game and some added development cost. In return they are getting the game first. 2 completely different things. You make it sound like MS said here's this check... don't put it on sony.
JP1369  +   289d ago
Learn how to use punctuation first.
Hellsvacancy  +   289d ago
Whats is teh matta, r u not cleaver enuff 2 reed widout you're grammar gllasses on?????????????

I understood his comment PERFECTLY
#2.2.1 (Edited 289d ago ) | Agree(5) | Disagree(6) | Report
JP1369  +   289d ago
Yeah, it's easy to read. It's also two statements separated by a question, with nothing to distinguish that difference. Small children can do better than that.
JP1369  +   289d ago
Warning: Do not criticize demonddel's ability to put together a sentence, or you will get a private message containing bigoted language and poor spelling.

Exact message I received:

"Man shut ur fagget ass up with that shit"

What a gem.
#2.3 (Edited 289d ago ) | Agree(7) | Disagree(1) | Report | Reply
JP1369  +   289d ago
demonddel is super smart:

Inzo  +   289d ago
Well this confirms it is not a sequel to HS because the IP belongs to Sony.
Summons75  +   289d ago
Gamers and Developers near and far, prepare for insults and unprofessionalism and this game's release draws near then for more insults when it doesn't sell because they didn't listen to criticisms and lost sales because of their egotistical way of thinking.
Software_Lover  +   289d ago
I want a new Kung Fu chaos. Couch and online multiplayer. Up to date movies for the sets. Customizable characters. I think it would be great.
gamertk421  +   289d ago
Enslaved was extremely underrated. Great game.
Software_Lover  +   289d ago
That ending though???
LordMaim  +   288d ago
Really. Enslaved's ending reminded me of the awful turn that Indigo Prophecy / Fahrenheit took in the last hour. It was pretty awful.
Relientk77  +   289d ago
Looking forward to Hellblade

love all their other games so far
alb1899  +   289d ago
No hate for ninja theory for make a time exclusive title but for tomb raider and TITANFALL all the hate plus 2!
This is obviously N4G!
Hellsvacancy  +   289d ago
Tomb Raider is an old and already established IP, it has a fanbase

Hellblade is an NEW ip, much like Sunset Overdrive or Titanfall is, did anyone complain about Sunset Overdrive like they did Rise Of The Tomb Raider? noooooooooooooo

Just stop your whining already, try using your brain before commenting
#8.1 (Edited 289d ago ) | Agree(14) | Disagree(6) | Report | Reply
n4rc  +   289d ago
Oh.. There was the backlash of insomniac abandoning PlayStation..

And titanfall was the victim of the hate, petitions and all that..
k3rn3ll  +   289d ago
You must not have been on n4g.com when those games were announced exclusive. Plenty of the hate. It's en vogue right now to hate on MS. Even if you weren't going to buy those games anyways. Must keep hate train rolling chooo chooo
user5669510  +   289d ago
did you just say sunset overdrive and titanfall didnt receive hate. people hated on the game because of one reason and thats because its exclusive. only reason ps fanboys are going silent now is because they hoping for a port. before Insomniac went 3rd party every ps fanboy touted how all their gamers was great even the subpar ones, after they suck they games wasnt that great. look at bungie. they hated them to death and said that halo sucks, now theyre great and a game that look like a upgrade halo is the the greatest.

rule on n4g is anything thats not a ps exclusive or doesnt make sony look like king is trash or a lie.
#8.1.3 (Edited 289d ago ) | Agree(3) | Disagree(1) | Report
maniacmayhem  +   289d ago

"...did anyone complain about Sunset Overdrive like they did Rise Of The Tomb Raider? noooooooooooooo"

WHAT!?! Are you serious!?

N4G seriously exploded when they found out Insomniac was making an exclusive for Xbox One. Calling the dev team sell outs and spewing all sorts of hate towards them because of this.

And once again similar to the CD Projekt, Insonmiac had to keep explaining to different media sites why their games was exclusive because of all the backlash and hate they were receiving.
Hellsvacancy  +   288d ago
I must of been oh holiday that week, it's not something I personally would of hated on

Thanks for the replies making me feel stupid

n4rc  +   288d ago
Haha.. Wasn't my intention

Just saying.. Hate is pretty free flowing around here.. Never really matters what it is lol..
D-riders  +   288d ago
actually there was lots of backlash from those games as well. sohellvacancy you should do some reaseach before talking
dragon82  +   289d ago

Ninja Theory is an indie dev made up of 12 people. The reason that it is timed exclusive is that they could only work on one platform at a time. They chose to start with the PS4 and then port it over to the others. It actually makes perfect sense for them. Stop trying to create something that isn't there.
HappyWithOneBubble  +   289d ago
Heavenly Sword, a PS3 exclusive sold more than multiplats Enslaved and DmC. It will cost them less being on 1 console. I think that's why they doing PS4 exclusive 1st. If it sells well maybe it will stay exclusive.
D-riders  +   288d ago
now that is how you announe a timed axclusive. say well we want to make the best game and open the doors to people adn that it will possibly come to other consoles as we move forwars. not how ms did TR saying its coming to xbox exclusively with mixed wording
feraldrgn  +   288d ago
It doesn't really sound like a new IP, it sounds a bit like how Demon Souls went from exclusive to Multiplat with Dark Souls.
Heavenly > Hell
Sword > Blade
It'll most probably play similarly to the original.

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