One of the things that has been learned from this generation of the console wars is that platforms are important to some consumers, but it is platform-exclusive games that rule at retail.
Nintendo kills with its whole innovative concept, but consistently get bumps from games like "Mario Cart," the Zelda franchise and "Super Mario Galaxy." The Xbox 360 rode to its success on "Halo 3," "Gears of War" (perhaps the best video game commercial in recent memory) and "BioShock" (coming to the PlayStation 3 in October), while the choices for PlayStation 3 have been a little slim.
Today that changes with "Metal Gear Solid 4" hitting the world as an exclusive. Price has also held the PS3 back, and (at $59.99) it is cheaper than it was. But new today is the MGS4 bundle that gives consumers the game, a fancy "Metal Gear" console with an 80-gig hard drive and, if you buy it at Wal-Mart, a $100 gift card.
Wal-Mart wants the Blu-ray player to catch on so it can sell $39 movies, so the $100 offer is valid for all Blu-ray players, which includes the PS3. Since the price for the gaming console and any player is virtually the same, buying the MGS4 bundle is a no-brainer. The problem may be finding one.