Why Are Many MMOs Dropping the Ball on Quests?

Unless you spend your entire time in PvP when you're playing mmorpg games, then the most central feature of the game that a player interacts with on a regular basis is the quest. Just sit there and think how the experience in playing an online game would radically alter if there were no quests involved. Game companies know this and their games tout how many quests players can expect to find within them. But the question is why are many mmos dropping the ball on quests?

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