As an extension to the thrill and excitement associated with Xbox 360, Microsoft Entertainment & Devices Division has - in partnership with ICICI Bank, launched the Xbox 360 & ICICI Bank co-branded credit card.
Present at the launch were Country Manager of Microsoft Entertainment and Devices Division (India), Mohit Anand; Head of Cards Product Group, ICICI Bank, Sachin Khandelwal; and Bollywood Actor & Xbox 360 Brand Ambassador, Akshay Kumar.
Announcing the launch, Mohit Anand, said, "As digital entertainment products emerge as vital constituents of consumer lifestyles today, it is imperative to explore innovative strategic tie-ups that help consumers leverage their benefits with such partnerships. With the association with ICICI Bank, this card will exclusively address lifestyle needs of the youth and the young at heart, and will also offer a host of other benefits."
Sachin Khandelwal, said, "We are pleased to be associated with Xbox 360. This unique partnership gives ICICI Bank an ideal opportunity to tap the growing co-branded segment. As market leaders in credit cards in the country, ICICI Bank has been at the forefront in delivering distinctive value to its customers through powerful features, and remains committed to grow in the market."
Each Xbox 360 & ICICI co-branded credit card entitles the customer to a 'Welcome Pack' carrying various offers and benefits from leading brands in the country.
Besides, the co-branded card would enable XBox 360 buyers avail of payment options such as Equated Monthly Instalments (EMIs) and discounts on Xbox plus other software and hardware products from Microsoft.