Take-Two CEO on 'GTA V': 'GTA is the standard bearer in the industry'

Take-Two Interactive's CEO Strauss Zelnick recently spoke about GTA V and the franchise overall. He believes GTA is the leader of the gaming industry when it comes to brands.

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ATi_Elite1381d ago (Edited 1381d ago )

GTA and COD are two of the MOST iconic video games ever. even more so than poor old Super Mario.

......and the next time some bozo says "Video Games are not art" I say FINE!!

because if ART is auto-tune (Music Industry) and CGI (Movies) which all came from Video games anyway then by all means have your art I'll continue to play games with

better instrumental music than the Music industry and more involving and imaginative stories than the Movies.

Video Games FTW!

LostPotato1381d ago (Edited 1381d ago )

Well when GTA V is finally released on the PC then we can agree Strauss Zelnick.

HiTMaNHuntr1380d ago

Love it or hate it. Grand Theft Auto is one of the most iconic/well known names in not just gaming, but entertainment.

Very interested to see how the PC,PS4, and XB1 differ from the PS3, and 360 versions.