Nvidia GTX 280 drops to $499

Fudzilla: Nvidia was planning to launch the Geforce GTX 280 at $599 and the GTX 260 at $449, but now it looks like both cards will end up cheaper than it was originally planned.

The reason for this is simple, ATI will price its cards aggressively. The new suggested retail price might drop as low as $499 for the GTX 280 and $399 for the GTX 260. We were advised that some of these prices, especially the GTX 260 might go down further within weeks after the launch.

ATI's Radeon HD 4870 will again be cheaper than the GTX 260 and our sources believe that it can give it a run for its money. We will see about that, but at least the HD 4870 will end up cheaper to begin with.

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Kakkoii3839d ago

If this is true.. Which is probably is.

Then I'm sure a ton of people are happy about 100$ less then before lol.

It was a bit of an insane price before.. Now it's more along the lines of Nvidia prices. Even for a chip that's produced less per wafer.

MicroDeath SoftStar3839d ago

whats so insane with $600 price? nvidia have sold millions of cards in the past at that price, only reason they took it down a notch is because Pc gaming is on a decline (i didn't say its dead )

Fishy Fingers3839d ago

Didn't you just answer your own question? $600 is fine when people are buying, but not when, like you said "Pc gaming is on a decline".

They need to attract people not scare more away. A lower price will help.

Leathersoup3839d ago

I paid around 600 bucks for my Voodoo 5 5500... and although it was pretty neat... I'm still kicking myself. :P

JsonHenry3839d ago

Did you not read the story? The reason for the price drop is because of a competitive market. Not because it is on the decline. But due to ATi having a cheaper price point with a performance comparable part.

This happens quite often with video cards. Actually, the fact someone thought to mention it surprises me as it happens so often. The same with Intel and AMD.

+ Show (1) more replyLast reply 3839d ago
BigJeebz083839d ago

This is great news If it's going to be around $500 I may actually go ahead and step up my new 9800gtx after it launches.

Lethal_Venom3839d ago

Nvidia will lose money on every GTX 280 sold until 55nm.

TheIneffableBob3839d ago (Edited 3839d ago )

No, I'm guessing the cards cost around $300 to make. The GPU itself, I believe, was said to cost around $110.

The lowering of the price, however, will cause them to make less profit and make it take longer for them to recoup their R&D costs.

Bolts3839d ago

The amount of polys and textures this card can push give me nerdgasm. The real HD gaming GPU is finally here.

likeaboss3023838d ago (Edited 3838d ago )

I didn't realize my 8800GTS (G92) SLI setup running everything other then Crysis at 1920x1080 maxed out wasn't "HD". Which after rebate was $400 for me a few months back.

TiKiMaN13838d ago

This is great news for sure! :)

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