From the article, "Anyone who’s ever played an RPG, whether digital or pen-and-paper, knows that probably the single most important aspect of character creation is choosing a name. The name of your character sets the tone for their entire adventure. You can’t very well go plunging the depths of Vampire filled caves and troll infested ruins as an Orc named Chad. Nobody has ever wept in terror of the Evil Wizard Bob. Never in history has there been a self-respecting Wood-Elf named Ricky. Naming your character is even more important when you’re playing an MMO. Your character’s name is how everyone will always know you. Nobody wants to be remembered as Fartmeister Bubblebottom the 3rd. Well, except that one guy who pwnd you in PVP last night."