· UK gamers spend an average of €8.94 per microtransaction – twice the global average of €4.73 according to data from Onebip’s mobile payment platform.
· Global gamers spend the most on microtransactions during the summer period.
· Gamers see value in higher priced in-game transactions with mobile carrier billing: When multiple price points are offered (i.e. for bundles of virtual currency), an increase in the value of the highest price point available leads to an increase in the average transaction value.
· Mobile carrier billing increasingly seen as a legitimate alternative to credit card and PayPal.