Submitted by Pozzle 473d ago | opinion piece

Kim Kardashian: Hollywood And The Viral “Oops”

TechCrunch: Recently, I started looking into the explosively popular new game Kim Kardashian: Hollywood. The game has ranked at or near the top of Apple’s U.S. App Store charts for the most downloaded free game. Industry watchers say the app could gross $200 million annually and net Kardashian a sizable chunk of the game’s profits.

My line of work is researching what makes some products so compelling and in the case of the Kardashian game, I wanted to know what was behind the app’s phenomenal growth.

I soon discovered that one potential driver of all of its installs is a rather sneaky tactic that exploits user error and can unwittingly post messages to players’ Twitter accounts.

It’s called the “viral oops.” (Android, iPad, iPhone, Kim Kardashian: Hollywood)

Add comment

You need to be registered to add comments. Register here or login
New stories

Top 10 Most Disappointing Games of 2015

1m ago - CraveOnline: "In among all of the wonderful games we've had the chance to play over the past year... | PC

5 Games Under $15 That Make Perfect Steam Gifts

9m ago - "The holiday season is upon us, and that means it’s time to shower the ones you love with gifts,... | Culture

The Five Must-Play Exclusives for Xbox One in 2016

Now - With the holidays quickly wrapping up in 2015, it is time to look to the future. 2016 is already shaping up to be massive for games, and both Sony... | Promoted post

Need for Speed Review (Invision Community)

22m ago - 2015’s reboot of classic street racing title Need for Speed is now upon us. With no game since th... | PC

Mario Tennis Ultra Smash Review (Wii U) - ThisGenGaming

22m ago - ThisGenGaming says "Mario Tennis Ultra Smash is one of those games that’s made for a little famil... | Wii U

Review: Bloodborne: The Old Hunters (DLC) | PlayStation Nation

23m ago - PlayStation Nation: With “Game of the Year” and “Golden Minecart” talk starting to percolate all... | PS4