40°
Submitted by Pozzle 140d ago | opinion piece

Kim Kardashian: Hollywood And The Viral “Oops”

TechCrunch: Recently, I started looking into the explosively popular new game Kim Kardashian: Hollywood. The game has ranked at or near the top of Apple’s U.S. App Store charts for the most downloaded free game. Industry watchers say the app could gross $200 million annually and net Kardashian a sizable chunk of the game’s profits.

My line of work is researching what makes some products so compelling and in the case of the Kardashian game, I wanted to know what was behind the app’s phenomenal growth.

I soon discovered that one potential driver of all of its installs is a rather sneaky tactic that exploits user error and can unwittingly post messages to players’ Twitter accounts.

It’s called the “viral oops.” (Android, iPad, iPhone, Kim Kardashian: Hollywood)

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
20°

Age of Ishtaria: Tips, Tricks, Cheats and Strategies

21m ago - Age of Ishtaria is a new RPG for the iOS and Android platforms - at least in the US, as it's been... | iPhone
40°

The Crew and compatible racing wheels discounted in new sale

22m ago - The newly-released The Crew has dropped to $49.99 on PS4 and $50.78 on Xbox One. Also on sale are... | PS4
20°

New Video Game Releases: What Gamers Want for the Week of 12-29-14

22m ago - EB's Matt Heywood writes, "Gamers should plan on sticking with their previously purchased video g... | PC
20°

Let’s Play Mount Your Friends – Lovely Ducks

24m ago - Brilliantly Epic and BearZerk return to Mount Your Friends once more. This time Lovely Ducks are... | PC
Ad

Study Game Design at DeVry

Now - DeVry University, is an accredited* university offering you the flexibility of over 90 locations, online courses and a wide variety of bachelor's a... | Promoted post
20°

Revenge of the License- The Dallas Quest

45m ago - Michael Crisman writes, "Everything was bigger in the 80s. Cars were built like tanks, not like... | Retro