40°
Submitted by Pozzle 230d ago | opinion piece

Kim Kardashian: Hollywood And The Viral “Oops”

TechCrunch: Recently, I started looking into the explosively popular new game Kim Kardashian: Hollywood. The game has ranked at or near the top of Apple’s U.S. App Store charts for the most downloaded free game. Industry watchers say the app could gross $200 million annually and net Kardashian a sizable chunk of the game’s profits.

My line of work is researching what makes some products so compelling and in the case of the Kardashian game, I wanted to know what was behind the app’s phenomenal growth.

I soon discovered that one potential driver of all of its installs is a rather sneaky tactic that exploits user error and can unwittingly post messages to players’ Twitter accounts.

It’s called the “viral oops.” (Android, iPad, iPhone, Kim Kardashian: Hollywood)

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
20°

Review: Spirits of Xanadu (PC) - Geeks Under Grace

17m ago - Geeks Under Grace takes a look at a brand new space indie game called Spirits of Xanadu (PC) from... | PC
30°

Bloodborne: Boss Guide (Part1)

36m ago - We have been storming Bloodborne here at Readers Gambit. We have fought the biggest of bosses and... | PS4
Ad

Study Game Design at DeVry

Now - DeVry University, is an accredited* university offering you the flexibility of over 90 locations, online courses and a wide variety of bachelor's a... | Promoted post
40°

Battlefield Hardline Review – A Justified Shooter | The Koalition

1h ago - Koalition: On October 29th, 2013, EA and DICE released the last installment in their popular Bat... | PC
30°

Pathfinder Online v6 Launched

1h ago - Pathfinder Online, the crowd funded MMORPG, v6 officially launched. | PC
40°

Xenoblade Chronicles' Creators Were Surprised With North America's Appreciation For The Game

1h ago - In the latest Iwata Asks, Xenoblade Chronicles' Tetsuya Takahashi talks about his intentions to m... | 3DS