Microsoft ads imply Xbox is losing to PS4 ... but at least they're still fighting

The first Rocky film introduced us to a fighter who no one thought could succeed. It's the ultimate underdog story, and it's interesting how many people forget that Rocky lost in the first film. - Ben Kuchera, Polygon

Catoplepas632d ago

The difference being that you actually rooted for Rocky Balboa.......

ethomaz632d ago (Edited 632d ago )

Well Kuchera is rooting for MS :D

MightyNoX632d ago

The article also seems to resign that the Xbox is losing, which is a HUGE shock for me considering Kuchera wrote it.

He's been blasting about how "Dear sony, you're number one but Xbox is coming for you" and now this? *whiplash*

darthv72632d ago

So would this be like Rocky 3 then? Rocky lost to Clubber Lang but then came back at the end to win.

Is that what this implies? If so then who is going to be the Apollo Creed to help motivate MS to get that eye of the tiger?

ethomaz632d ago


That is why I laugh reading the article... he get something bad and make it looks good. It is like... hey guys MS is losing but it is all good.

The article is all positive.

MightyNoX632d ago

@ethomaz: So basically he's being all IGN "Don't look deeply into it."

Oh, now I get it. :P

denawayne632d ago

Losing to a competitor and losing financially are two very different things. Once there are some must have exclusives for Xbox One, the Xbox brand will be fine.

Mr Pumblechook632d ago

This is why Polygon's relationship with Microsoft needs to be investigated:

He takes bad MS news and tries to sell to readers that MS is the underdog and you should root for them. BBC journalists are banned from showing personal bias.

Pogmathoin632d ago

This does nothing other than remind me that the Rocky movies were crap....

MysticStrummer632d ago

@denawayne - "Losing to a competitor and losing financially are two very different things."

SilentNegotiator632d ago

"This is why Polygon's relationship with Microsoft needs to be investigated"

No need. It's a fact that MS funded Polygon's creation.

UltimateMaster632d ago

Adds have virtually no effect on their fanbase.
If people were to purchase an Xbox One over a PS4, they would have done so with the arrival of Titanfall and that publicity blitz.

Bzone24632d ago


Where in the article you linked does it say they are losing financially?

ThanatosDMC632d ago

What surprises me more is i thought we got rid of Polygon from N4G since they were spouting so much rubbish but now they're back on n4g. Wonder what happened.

bandit905631d ago

the cloud that's whos gonna be the eye of the tiger lol

ZombieKiller631d ago (Edited 631d ago )


Let's hope not though, Sony needs some good competition. We as the gamers, keep gaining the benefit by these companies going neck in neck with each other. Plus, I like my 360 if not for it being a MS branded item.....greedy bastards.

@Superman below me: Dude rooting for the xbox won't help, it's buying it that would, and no thank you. I refuse to support a company that won't support my gaming habits the way I want. It's not the system that sucks, it's the manufacturer.

morganfell631d ago

Kuchera is unable to grasp that movies are not reality. Now in his desperation he has taken to hoping for a fairy tale ending (from his point of view. I think of it as a horror flick). I missed the first part of the Rocky story, Rocky the Thug where he extorts money from people and robs them of their rights.

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iamnsuperman632d ago

Why not root for the Xbox. It isn't a bad system.

darthv72632d ago

The disagrees feel differently but's not a bad system. Just the management of it is questionable.

fr0sty632d ago

It wouldn't be a bad system if it weren't for the company running it. Their insistence of putting things behind a paywall that have no business being there (though they have improved in that respect, still a long way to go), their insistence on charging the same or more for weaker hardware, their lack of dedicated first party support and heavily reliance on third party (which is biting them in the ass now, since many of their exclusives are now coming to other platforms), their attempts to shove DRM down our throats which they are still trying to pull off by making people think that a game needs internet connectivity for "cloud powah!"... I could go on and on about all their fumbles, but you get the point.

I really think the Xbox brand would function better under a new company. It has the name recognition needed to succeed. The only reason it isn't is Microsoft. They won't let it.

AngelicIceDiamond632d ago (Edited 632d ago )

No, no its not.

Sunset Overdrive, Halo MCC Ori And The Blind Forest and possibly even Forza Horizon 2 for me this year.

Quantum Break, Fable Legends, Halo 5 next year. Hopefully Crack Down 3 and my all time most anticipated game Phantom Dust next year (again hopefully).

Yep its a terrible console.

Disagree and cry all you want I'll be having fun and that's all that matters.

I own the console so all the negativity should concern the ones you know, the ones who bought it.

donthate632d ago


I find it interesting that you don't have the same comment for your favorite console, PS4. I mean, after the recent denying EA Access debacle, and marketing shenanigans at Sony, I would think Sony's management isn't in the best interest for the players.

I think the article is right, in the history of gaming there has never been another console manufacturer that has been so willing to react so fast to any changes the public wants (even if that is comes from mis-information). I think this is a real testament to management in Xbox division.

700p632d ago

Xbox is a great console. Constant updates and plenty of games/exclusives coming during the holidays. :)

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Abash632d ago

Yeah, Microsoft has no one to blame but themselves for their sales situation with the Xbox One. I do have to say though that the PS4 is a hard product to compete with, even if the Xbox One launched at $400

bleedsoe9mm632d ago

anyone rooting for sony to have a monopoly is rooting against there own interest

johndoe11211632d ago (Edited 632d ago )

No one is rooting for sony to have a monopoly, they're just rooting for microsoft to go to hell. If you don't get that by now then you haven't been listening to or understanding the gaming community for the past year and a half.

bleedsoe9mm632d ago (Edited 632d ago )

@johndoe11211 yes allot of people on n4g are rooting for a sony monopoly , its myopic not to remember how sony got to the place they are today policy put in place to combat bad policies from 7 years ago . ms has gone back on every bad policy that people didn't like , and people that should know better still are holding a grudge .

@MysticStrummer until devs start making multiplats for wiiu or steam boxes gain more ground in the living room , sony would have the market all to themselves .

MysticStrummer632d ago

If MS left the console business entirely Sony still wouldn't have a monopoly.

Major_Glitch632d ago

@bleed go ahead and quote one person that actually said they want a Sony monopoly. Go ahead I'll wait.
OT: The PS4 is beating the xbone and it's beating it hard. Fact. End of story. And you know who's to blame for the xbone's horrible start this gen? MS. Fact. End of story. You ms fanboys just need to face facts. The people have spoken with their wallets, and they've overwhelming chosen the PS4.

iceman06632d ago

I could counter that with anyone rooting for MS to succeed while doing what they were doing is rooting against their own interests. That's why voices raised up. That's why changes were made. That's why MS is far less arrogant today than a year ago. This ad proves it. When was the last time that MS admitted to losing a fight? In the end, there wouldn't be a Sony monopoly. There are MANY companies chomping at the bit to get into the console space. But, most people don't see room for them to grow now. If MS left, not saying that they should or would, the others would step right in and compete. That's basically how MS got here in the first place. They stepped in when Sega dropped out.

BX81632d ago (Edited 632d ago )

If ms left the industry we would be fu$ked into a corner. Ask your self where psn would be right now if xbl didn't set a standard. All they would have to do is be a little better than nintendo's online setup, and let's just say it ain't the best. The same goes if Sony wasn't here, ms wouldn't be where it's at. Like it or not your favorite company is where it's at because of competition. Take that away and let the regressing commence.
@ iceman
Now that the changes are made move along. No point in beating a dead horse. I'm not saying walk blindly believing everything or forget but damn give credit to those who are making it right.

gootimes631d ago (Edited 631d ago )

Every company that entered the console business brought something great to the table and helped move the industry forward, even if they didn't last. If Micro leaves there will be another great company to enter and do their own thing to help shape the industry...

Ryan_McN631d ago SpamShow
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Aceman18632d ago

Man this guy Ben has some serious mommy/daddy issues lol. All he ever does us whine about Sony this Sony that, and how MS is for the people blah, blah, blah lol.

He's truly a sad individual lol.

headblackman632d ago

im rooting for microsoft and the xbox one and im sure there are many do the same.

im a proud xbox one owner. wouldn't change it for nothing!

Jonny5isalive631d ago (Edited 631d ago )

Anyone who thought the ps4 would not dominate even before last year was cluless. After the reveal of the systems It was beyond obvious that my prediction would come true.

MS just has no chance in the world. Xbox will be remembered for helping to bring more PC games to consoles and console games to PC. Only the xbox will be gone and it will be PC, PS and nintendo. Unless MS wants to continue to try and support a console that will make them no money, and has no hopes to having a successful followup console. ALl ground they gained with 360, completely lost long before the XB1 launched. Xbox got soft, xbox got dropped... off a cliff onto spikes.

edit-- ok so I exaggerated a bit, but I had a feeling PS would rise to the top this gen. NIntendo had no chance to win again with an underpowered console. Their hopes to get more 3rd party titles with go out the window for good once support for ps3/360 dries up. Xbox well, Ive felt for a long time they could have kept bungie and let them work on destiny, im guessing tehy wanted them to make halo. Kinnect was a good seller for a year or 2 but sucked after taht and never had any good games. Xbox bosses of all people couldnt even figure out to make a kinnect game with a gun that you hide behind cover in your living room. THen they talk about getting more exclusives after letting theri best developer make their new game on their competitors more powerful console with year DLC. But their biggest mistake was not using their money to make a console that sony COULDT financially build on a spec level. These APUs are CHEAP AS DIRT and in 2 years these console will be alot cheaper to produce. They could have gotten more sales if they invested in a more powerful console.

Ryan_McN631d ago SpamShow
k2d631d ago

Polygon - fortelling the Return of The king, or singing Xb's swan song?

DOOMZ631d ago

I'm rooting for XBOX! I hope all game companies do well... In the end, us gamers WIN!!!

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Tony-A632d ago

From the article:

"It's interesting that Microsoft is willing to more or less state that it's in the No. 2 spot, but that it's going to keep fighting."

But it's not No. 2. It's actually No. 3.

I'm not saying it's going to end this generation in last place, but I don't like how Nintendo is ignored every generation during sales talk (even though it's mostly their fault). They frickin won last generation! Obviously speaking sales talk here and not quantity of great games ", although there were some.

With a sudden strong showing from Nintendo lately, Microsoft needs to get over the first hill before climbing the mountain. It's pretty clear that there is a very large gap growing between the PS4 and the other two; the other two are actually closer in weekly, monthly and cumulative sales.

I feel like no matter how well Nintendo does, it's always PS vs Xbox.

UnHoly_One632d ago

These companies make more money off the games they sell for their consoles than they do off selling the actual consoles.

Nintendo may have sold the most consoles, but they didn't sell jack squat for games compared to Sony and MS.

That is why they aren't really mentioned. Well that, and the fact that they are kind of off in their own little world with a slightly different product.

They really aren't competing directly with Sony and MS.

Tedakin632d ago

Yeah weird right? That's how it was last gen. Wii mopped the floor with 360 and Ps3, yet even then it's like it didn't matter. It was always Sony vs MS. I think cause the power of the Wii systems is always so much less and they don't get the third party support so they're put into their own category.

hkgamer632d ago

its because of the graphical power of the consoles. its not capable of running the so called games that we like. we as mean people who go on these sites.

last generation was main about cod and also many other big franchises that were multiplat. nintendo didnt have any of these.

why do you care about which company making more money?

anyway, wii sold the most consoles. made the most money per hardware sold, sold the most peripherals and surprise surprise sold the most retail games.

XiMasterChief631d ago

The only reason the Wii sold that much is because it was something new in at that time. Also it's Nintendo.

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Kavorklestein631d ago (Edited 631d ago )

I have to say, I'm MORE impressed that MS could supposedly "lose billions" with each console that comes out, and STILL not stop trying to bring us entertainment.
If any company doesn't give it their best, then they are the wrong company to support. If you have not other option then yeah, okay... go the way of Sega. They threw in the towel when it was time.

Microsoft? They can keep fighting for a while, the doom and gloom is just part of insecure losers doing what they do best, like they can only feel good if they are putting something/someone else down. I personally am just gonna stay optimistic, and if this continues for another two years, however... Then maybe it will be time to ask question about how successful vs. unsuccessful the Xbox one is.

People are to anxious to have their fanboy wet-dreams come true and look even more foolish than if they said nothing in the first place.

Let's just be patient, and we may all be surprised at what happens. For better OR worse.

danny818632d ago

Lol thats just ridiculous. Its a motivational speech. Most likely they are inpluing when you are losing a match in multiplayer or in a game. Plus they made more money than playstation lol

UnHoly_One632d ago

I'm glad somebody else got that.

The speech is literally just speaking to the player about playing games, and has nothing to do with the console itself or any imaginary "winning" or "losing" battle in the "console war".

Stupid article.

danny818632d ago

Flamebait article and all the ponys are makinh a campfire and dancing around it

ThanatosDMC632d ago

I thought it was the other way around. It's trying to paint Xbone as the underdog and they one that would dominate in the end. You guys might want to reread it.

It's actually hilarious that y'all are interpreting it as something else. The author is a huge xbox fanboy too. Gotta remove your thick fanboy glasses because that's friendly fire.

UnHoly_One631d ago

I'm not talking about the stupid article, I'm talking about the ad he wrote the article about.

YOU need to go back and watch that.

Anyone that thinks that ad has anything to do with PS4 and the console wars is outside their mind.

rainslacker632d ago

I've seen these commercials several times, and not until I read this article had I considered that it was MS saying that they were behind Sony, but they could make a comeback in the end.

Seemed to me to be more about making people feel that they could do anything on the Xbox One, because the speech is targeted at the buyers. Saying, no matter how far the chips are down(in any game you may be playing), you can overcome it...which is the way most games are presented anyhow...overcoming insurmountable odds.

I highly doubt MS would try and play the underdog position this early in the console's life span. It shows a position of weakness, which they never do. They always stress the positive side of their products, no matter how much they may suck, or how poorly they're doing(not saying X1 sucks BTW, but in relation to many of their other products).

danny818632d ago

Im sure they are happy sales are better than the 360 in closing in on the first year. I just think they feel abit overwhelmed with sony using that as a strong arm on their marketing

Bonkerz632d ago (Edited 632d ago )

The sad thing is, Sony has you guys under them so badly that you cannot see that the X1 has become 100% better than the PS4 all around. Better games, actual AAA exclusives, better network, better apps.. It is crazy, you guy are worse than Apple fanboys. You guys are getting a half baked racing game, and a childs game this year lol.

@Scatpants.. So Titanfall, Sunset Overdrive, and the best racing game ever dont beat the worst infamous made, and a childrens game? Driveclub doesnt even count since it doesnt become a full game until 2015, its launching 80% undone.

-Foxtrot632d ago

The only crazy person here is you

Cryptcuzz632d ago

That is for damn sure.

Well, people don't call him Bonkerz, for nothing if he wasn't crazy :D

ThanatosDMC632d ago

Foxtrot, you made me smile and laugh after pos work day. Thank you.

OT: Lol. Nvm. Still funny.

Scatpants632d ago

Really because the last game I bought for it was Titanfall months ago and there are only 2 exclusives coming up that I want for it.

CervantesPR632d ago

Ps4 has more retail games and AAA games than xbox one do the math

xDHAV0K24x632d ago

no denying that. just not for me

stripe814632d ago

saddest thing is that you yourself cant seem to look the obvious reasons why more 360 users switch jump dive and buy the ps4...

oh i see the bitterness...leave britney alone!!!!! wahaha

SoapShoes632d ago

Best racing game ever? Forza? lol Forza 5 was the worst in the series so far. How's that N'Ring treating you? Oh wait it's not...

Volkama632d ago

The track was added in a free update a few months ago (e3 time).

Forza 5 is actually a really good game, if you don't hold forza 4 against it. And considering just about everything in it was built from scratch, it's a little unfair to hold forza 4 against it.

SKnight13632d ago

Wasn't that a free track that was added at E3. Pretty sure it was.

Whirlwind_Fanfare_08632d ago (Edited 632d ago )


Wow! you've gone bonkers today!
'better games'
you mean 3rd party games always runs better on PS4.
'actual AAA exclusives'
ryse coming to PC along with DR3, plants vs zombies.
'you guys are getting a half-baked racing game'
hardcopy and PS+edition of driveclub is coming out, and can upgrade to full version of it. Try harder!