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Of Course Pre-orders are Declining

CCC Says: "Eric Hirshberg, Activision's CEO and president, recently said during a post-earning conference call that people aren't pre-ordering games the way they used to. For the sake of accuracy, his exact wording was, "You guys can see the same thing we see industry-wide, which is that there's been sort of a secular downturn as it relates to pre-orders." He posed possible reasons for the decline, suggesting shoppers aren't as crazy about last-gen games and are more likely to buy digital. You know, the things companies like to blame that don't involve putting the focus on themselves."

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