It appears that big video game websites are suffering some losses of profit due to Adblock. Websites such as Polygon, Gamespot, Engadget are among the ranks. When will people learn that ADblock destroys everything on web? Guess they never will!
In a way Adblocker isn't really the only problem. Sure YouTube personalities get their news from the big sites but you guys take away revenue from the big sites just by reporting the news. Also another problem is the ads themselves. They are never targeted properly and more often than not are in your face. I use Adblocker because I don't want to spend 5 to 10 minutes before a video watching adverts to then just watch 5 to 10 minutes of content. Gametrailers was the worst offended of this. You use to have to do that but they also had mini ad breaks in the middle. I watched more ads than content. It is annoying Then we have the pop up ads or the click ads that get in the way. You click a link or turn up on the website and bam and add is floating in front of the content. In a way websites have brought it on themselves. I subscribe to people through patron. Matt Lees used to be at VideoGamer but decided to do his own thing. His content was mature and good enough that I thought why not pay for him. The thing is I would never do that to IGN or gamespot because their general content is extremely poor and designed to make you want to click. It is like if I subscribed to the DailyMail. I subscribe to The Times and my girlfriend does to the guardian (I am not sure the independent has one but she would if she could). See people respond to quality. But the big sites have taken the DailyMail route with click bait titles and poor, flame war, content. They need to change if they want subscriptions or less people to use ad blocker
Agreed, there are few things more annoying than 20 second sometimes unskippable trailers and advertisements. Before I only used the built-in extension blocker in Chrome to block annoying flash adds. But these videos in youtube and twitch have really forced me to install addblock to regain at least some sense to the pages.
I believe the main reason people use adblockers is because the ads are poorly targeted, placed or just downright annoying. No one want to see an ad about Alzheimer when you're watching video about video game history. I'm pretty sure no one wants to click on a page then get bombarded with popups
Adblock software might be part of the problem, but excessive and/or intrusive advertising is the root of the problem. I wouldn't be using adblock if I didn't have to deal with 3 advertising pop-up windows for every page of the actual content I'm interested in. Maybe content providers should exert some moderation before blaming it all on the consumers.
I wouldn't even be on these sites like gametrailers and youtube and many many others, if it wasn't for AdBlock. All the adds were completely sucking the enjoyment out of many of them. Adblock made the internet accessible again.
I use Adblock Plus with 3 Filters because some sites are so persistent with their annoying ads being thrown in your face it's ridiculous. Ads also slow the site from loading, and my adblocker on some sites blocks dozens of ads. Why the hell do you need dozens? Like many have said, if the ads were consistent with the theme of the site, then maybe people wouldn't use adblocker, but more often than not they aren't consistent. I'm sure if ads were something like deals on games and consoles, people wouldn't have a problem, but more often than not you only have to have looked up something obscure once years ago and that's the ads you'll get. That's why I also use Ghostery because it blocks ad trackers.
There are sometimes really gross ads as well, like ones for poor skin and bad dental hygiene. Seriously, when I'm reading a review of a video game or whatever I don't need to see photos of the insides people's mouths, showing me rows of rotten teeth! And let's not forget about the ads that play sound and video. They are certainly some of the worst of the bunch.
I hate those... Ones that irritate me are something like: "1 secret easy step to burning fat." And they show a cartoon of a woman that's fat and then thin...
Yaeh. You're reading an article, suddenly hear someone talking, find a video playing in a corner, stop or mute it, go back to reading but the video starts up again seconds later, you leave the site never to return. But they still got you for a couple of commercials.
I don't want to see adverts, simple as that, if Adblock was available for Tvs or the cinema i'd get it in a heartbeat "Adblock glasses, coming soon"
How about Adblock for real life? OT If ads properly targeted the audience corresponding to the site/video itself the need for ad blocker(s) would be minimal. Like a lot of people mentioned it's stupid to watch a game video and some ad about weight loss appears; or a "how to" and some adult ad appears, extra credit if it appears while at work/school. My ultimate hatred with ads is the loud ones that you can't mute without muting your pc/phone which then you can't hear the video you want to watch; or disrupts your reading and you have to keep adjusting the volume for other various purposes.
It's also a result of the old "exposure" theories no longer working on the Internet. Companies removed a portion of their monetary support for banner ads when they realized they didn't work. This is why Facebook had such a hard time getting a high Initial Public Offering valuation from investors, too. Adblock mostly removes the crap that doesn't work. Subscriber models (that we see on Twitch or Giantbomb, a CBS affiliate which GREW while Gamespot sank) seem to keep creative types alive these days, which to me is a bit of a small win for the little guy and the enthusiast gamer, even if benefits are tough to come by in the freelance world. Also, the YouTube and Twitch crowds have pushed gaming outlets to stop banking on reviews, which don't really get read that much anymore, and Metacritic buried the regular review customer years ago. This is good for us - we're seeing amazing commentary on games now. Sure, it's later, because publishers aren't giving small-time reviewers an in, but who cares - day one purchases in the physical era were often made because a retailer would sell out. Now, unless you're falling for THEIR marketing hype or sequelitis, who cares? The digital era makes it so that day-two purchases are fine - no rare games, no sellouts. Plus, these reviewers hardly paid attention to indie games - something a site like Destructoid has done reasonably well. The era of "Should I buy this expensive game?" reviews keeping a company afloat is over. With old-style reviews losing their clout, their place, and their relevance, as old-style advertisements fade out into obsolescence, while AAA games are few and far between, it's hardly AdBlock's fault that review sites are getting the chop.
Also, YouTube personalities get their news from the same place the big sites do - Twitter.
i only started using adblock programs for this site, taboola adverts are pathetic. if the adverts wasnt so bad and intrusive peopel wouldnt need to block them
Never heard of AdBlock but I am now going to use it.
Well, ever since I got an iPad a year and a half ago, I have stopped using my laptop completely. Now whenever I surf websites using my iPad I get no ads or pop ups, only one site that gives me a headache when it comes to ads and navigation is gamingbolt. As for youtube I use a youtube client app called mctube (there are countless others on the App Store for free) these utube apps offer you all the utube vids without ads, they also have great options like downloading and saving any utube video, as well as enabling all the videos to be played, unlike the original utube app where it tells u that some videos couldn't be played on ur device. So all in all using my iPad negates the ad and pop up problem. Am sure any tablet would preform the same. I don't know why this is though, I guess most of these pop ups are designed to work on a pc/laptop os. I remeber when I was using my laptop I had a huge problem with ads/pop ups.
It's rather funny this is coming from a gaming website. Instead of analyzing why people are using ad blocker causing layoffs, they blame the user who just got to a point where they felt it was necessary. Also going to this site, there is more ad space than there is actual content being given in this story. The actual video isn't so bad though, and makes some valid points about what I guess I'll call "content theft" of smaller sites taking stories off bigger sites. We see a lot of those kinds of stories on here in fact. I'm all for sites getting ad revenue. I understand the necessity of it to deliver content as it's not a charity. Same with TV. But I don't watch TV where they have 3-4 minutes of commercials for 5 minutes of content, and I don't visit sites where ads are simply out of control. I don't use adblock, because I just avoid a site if I'm bombarded by ads. I don't even read the content. If the ads are non-intrusive, or better yet actually relevant to me, that site will make money off me, because I will continue to visit them and read their content, giving them ad revenue.
You have valid points, RESPECT!
I don't think Adblock is the problem here, but the sites themselves putting up school grade articles. A site like Gamespot largely lost a chunk of readers, because of their inclusive agenda, less informative articles and the redesigned site itself. As far as ads go, i hate it when there's no skip option.
If there is no chic3 for me to skip, I am instantly leaving your site. I will not be forced to ingest ads just to get at some second rate perspectives.
Exactly. When the games media stops with the incessant clickbait/flamebait headlines, uninformative articles, "insider" rumors, and obsession with resolution and framerate, then I will start to feel bad about running adblock on their sites and maybe whitelist them. Until then, I'll gladly take an ad-free experience when slogging through the garbage to find a sentence here and there worth reading.
The internet got too carried away with ads. Not many years ago, the internet was striving with minimal ads. Websites got too greedy and wanted to see how many ads they could throw on a single web page and get away with it (increasing their revenue)... If the internet would go back to being how it was 5 years ago, i would gladly turn off my ad block. Advertisements are too rampant and annoying in "today's internet" so I'm happy to have Ad-block.
Yeah, let's blame consumers for an industry problem again! :p What a load of crap. If you set up a business (whether it's a gaming website or whatever), then it's your responsibility as a business owner to take the appropriate factors into consideration within your business plan. Now, AdBlock has been around for many years, so if AdBlock is an effecting factor of your business and your business model still fails to consider this factor, then it's your own fault if your business fails as a result of your negligence. I for one, am going to continue using AdBlock without any guilty conscience. :)
This, as a business that wants a website, the person designing and programming the website would obviously know about things like AdBlocker and if they don't, they really need to actually go on the internet more. Instead of pushing more ads onto your website for those poor people that haven't figured out about AdBlocker, instead make your content better and change the way your business runs to increase profits.
Ad Block wouldn't exist or people wouldn't use it if the ads weren't a problem. I don't think most people mind non-intrusive ads. If sites could make their ads so they aren't annoying or intrusive, or worse cause the page to be slow to load, maybe people would turn off their ad blockers. Unfortunately many keep adding more to make up for the ever increasing number of people visiting who aren't seeing the ads. So many sites nowadays have more ads per page than they have content, which is not a good trend IMO.
I hate ads, especially those you cant skip, cover up the content you're trying to see, are loud video promotions when I'm at work, cause malware, have nothing to do with anything I want, ..........shall I go on.
If a lot of these sites did not have full page ads that took over my whole screen when I visited them I would not have any issue with taking Ad-blocker off. Yes Ad-block does not help these guys but they need to take some responsibility for the horrendous amount of ads that just take over your whole screen as soon as you visit the site.
People use Adblock because ads annoyed the hell out of them in the past. Companies should use different approaches to advertise their products.
I was forced into adblock. Websites got carried away with the amount of ads they posted. I hate having to load all those crappy ads. Ads following you up and down the page. You click on something and a random ad pops up. I do not mind watching 1 ad but i refuse to be spammed.
Too bad so sad. I cant go back to the oppressive advertising of yester year.
AdBlock for the win
Not really. Site can pay to be "unblocked" meaning adblock itself is really just an extortion scheme.
It's free to download. AdBlock+some ads is better than no AdBlock at all. That's a win to me.
Have an ad on every youtube video forced me to use adblock. If ads weren't so intrusive we wouldn't have to use ad block in the first place.
I'd rather have fewer gaming websites than a shitload of poor websites full of advertising. My Adblock is not going anywhere, even if that means those websites are going down. Also, if you have a cool website, people are likely to want derived products. I'm thinking about things like destructoid's t-shirts here. This site has a cool community and decent content. I'd pretty much want a t-shirt. A Polygon t-shirt? HA! Not a chance. It's a crap website full of tumblr level political agendas (that means poor ones) that only deserves to get closed.
Have people forgotten that they are in the business of writing not selling advertisement space. I understand that selling space for ads is a revenue stream but if that is your only stream of revenue what do you expect? I feel like websites have gone the route of Ideocracy and everything is an advertisement even our clothes are plastered with ADS for some brand or another. Imagine watching TV but instead of a banner at the bottom running headlines its running ADS. The picture is only a part of the screen and ads are on the side ALL the time... It is coming!
" Imagine watching TV but instead of a banner at the bottom running headlines its running ADS. The picture is only a part of the screen and ads are on the side ALL the time... It is coming!" They already do. SyFy, Discovery and others play adverts of their other shows during programming on the bottom of the screen. The most annoying trend however is the popups of effin TWEETS! Was trying to watch the repeat of Sharknado 2 and there wad popup tweets every couple minutes. Was so annoying and completely immersion breaking I just switched channels.
I got Adblock because of ads with sound they are so annoying, the joy of not having to suffer endless popups and full screen ads is what keeps me using it. They got greedy and now suffering the price if they had kept them reasonable and not intrusive then I wouldn't have bothered with Adblock.
This website is horrible with out ad blocker.
My only problem with N4G is that they have ads that suddenly play sound, often quite loudly. Since I open several tabs going through the articles I want to read, I just mute the sound. Other than that, the ads on here are rather minimal compared to some of the sites it links to. Couple on the side and more recently a strip of banner ads before the comments section easily scrolled past. On a side note N4G, it might be worth finding ads that are actually relevant to the user base. The ads displayed at that small banner are laughable for the user base.
If ads weren't so intrusive and forced down your neck I'd be less inclined to use ad blocker. As it stands, it's a life saver for want of a better term. Usually, if it's a site I use regularly, one that may prompt me to disable ad blocker I'll usually make that site an exception. But forced videos and countless pop ups are only going to push people to get their 'fix' else where anyway.
I think for something like gametraliers.com they shouldn't have an ad at the start of every video you click on it should be an ad every 5 vids.
Let's see. Maybe if the ads were relevant, for example, having trailers for new games or advertisements for consoles and accessories, I might not feel the need to block said ads. However, when you put ads from everything from 'Try our super secret guaranteed weight loss program now!' to 'Suffering from hair loss? Try our formula now!' then don't expect me or anyone else to sit through them.
Websites have no right to subject me to irrelevant/scam ads and expect me not to want to use adblock. Ex: N4G always has ads for bullshit skinny pills and muscle boosters. Now, I access n4g on x1 but if I was using a pc you bet your ass I'd have adblock. Side note, whichever member(s) on the n4g staff allows these ads needs to die in a car crash ASAP
Feel bad for those sites and its staff, but if the ads were more controlled and less in your face, while being a bit shorter. I wouldn't use ad bloc but the ads are as they are , so am forced to use ad block. maybe site owners will now do something to make sites rework how ad are on presented on their sites.
I don't like seeing ads that are disturbing or have nothing to do with the type of website I am on. I only add websites that overload with ads to my adblock list or websites that show adult ads when the website has nothing to do with that. Websites that instantly cover up their content with ads and pop ups get the instant adblock of death shoved straight up their candy a$$!
It's your computer and your internet bill so if you don't want to see ads you have every right to use adblock. Besides don't ads need to be clicked on to make a profit? I'm not gonna be clicking on the same McDonalds ad that keep popping up every 2 minutes. Like polloloco said stop spamming the same ads over and over driving people crazy making them turn on adblock.
Depends on the site and the ad service they use. Some sites sell ad space directly to the advertiser, but that requires a huge number of visitors. In those cases, the ads are usually relevant to the site. Others use ad servers that do require clicking, and those types of ad servers typically use your browsing history to offer ads relevent to the user. Others are all about number of views, regardless of if that view is active or not. The payout is extremely low for those however, and can be worth it if you get enough visitors, but those types of sites don't typically last long. There are some other models as well, but the above are the big three. The last one is the one where you see ads plastered all over the site.
The internet is UNUSABLE without Adblock. You get obnoxious ads crammed down your throat CONSTANTLY
exactly. sites can only blame themselves. sure not all do it, but that hidden video 5 miles down the page in the corner of some report that so loud you have to take your headset off before you ear drums burst. Pop ups, advertisements that take up the whole screen and try to not let you close them etc. etc. etc. etc. blame yourselves
I hate ads that shows a women or a man's fat gut. It is disgusting and unnecessary.
Cindy 21/F in (insert IP adress here) wants to chat to you.... Seems legit.
Ads are fine, if they are done responsibly and controlled properly, the majority are not. For pages that do it right, I'm fine with ads. But those who don't, are instantly added to the hosts file and have been for years. To blame adblock for all the problems is shortsighted and akin to medias generalisation to violence being caused by video games and the "type" of people that play them. Any links made are from a narrow view on the subject, disregarding any other data. How is the quality control of the website? What message is the site conveying? Is the advertising excessive? You go on a news site to read an article you are bombarded with videos that automatically play at insane volumes or popups that interrupt what you are doing. Or those full width screen banners that you have to go past to get to content that expand and start blaring audio, is that necessary? Hell its not just adverts, you visit sites that don't use ads and odds are they want you to complete a survey. This in your face tactic is a menace, who wouldn't want to stop that kind of thing?
im using adblock now why cuz i odnt wat malware on my pc simple as that so take this article shove it up your infection butt justl ike origin game client also malware client is what origin is to bad u cant adblock that either oh u can its called dont dload it
Adblock, Ghostery and Disconnect... saves me having to watch or see a lot of rubbish, also attempting to track information... just like to keep em guessing... and it speeds up the web...
This actually opens my eyes a bit to the bigger picture. I don't want to pay numerous subscriptions to check things out.I would rather just watch a stupid ads or at the very least turn away/or down the volume while the ad played. That way the gaming news world keeps spinning and all it cost me a little bit of time.
Free content beats subscription any day! I have never been against internet advertising in concept because I know they pay the people who create this content. My only beef is with obnoxious ads. Like popups, things that try to deceive you and video ads on non-video sites that automatically load.. These greatly slow down my PC, especially if I have more than one page open with them.
I would rather the sites not have obtrusive ads in the first place. There will always be a free source of info somewhere. If the big sites go under because they're incapable of keeping their advertising under control, that's their problem, not mine.
Its not just going to be big sites though. It will be any size. So it will end up being your problem when there are none for you to look at. There is no such thing as free without strings man. What is obtrusive anyway. I am talking about commercials before videos. Turn down the volume wait 30 seconds and then watch your regular footage. Or the ads on the sides. Those are not obtrusive.
come on now. Self-entitled gamers aren't going to care if adblock causes layoffs. They want everything free, and they want it now! If things fail it's everybody's fault but theirs.
As other people here have said, it's cause and effect. They all went too far, imo. I have very very mild anxiety, I should not ever feel ANYTHING while trying to relax and read an article. Everything in moderation. I hate that people are losing their jobs. But I'm only gonna let someone slap me so many times before I say enough is enough. When it got to the point where booting up my laptop was the most enjoyable *part of the experience, things needed to change. I needed to have some form of control over the situation. The ads would have been fine, had they shown their viewers more respect.
Adblock is a major problem bringing the big sites down and keeping the small sites low. As an editor myself I can say, that thanks to Adblock the payment is way to low especially in the gaming sector, therefore most of the editors need to be freelancers because the companies can't afford permanent positions. This means for us no paid vacation and no money during sickness and still people expecting more and better content which is not possible with a tight budget and this is where it stops to work. English websites may not be hit so hard by Adblock, because of the way larger audience.
I wouldn't have to use adblock if they didn't shove ads down my throat the entire time i'm browsing their sites.
If it wasn't for the terrible ads, the amount of ads, and unstoppable videos with blaring sound for no reason, I would have NEVER used AdBlock. For some sites I turn it off so they can get cash money, but some sites are so obnoxious that there is no way I would go there without AdBlock so either way they would get nothing.
For any website that is prepared to have ads that play "friendly", don't have audio, pop-ups or any other annoyances, I'll happily disable my AdBlock... The problem is, most websites break at least one of the above rules.
Annoying Dr Dre advert on youtube something like 4 min ad. Me like "no time for this crap" and bammmnnn !!! adblock in your face!!! so many annoying ads makes me do it