Tamagotchi was a staple in the 90s and was widely responsible for the digital pet craze. Not only limited to Japan, but Tamagotchi enticed the entire world.
To date over 80 million Tamagotchi units have been sold worldwide. Even though handheld and mobile gaming has begun to increase in popularity each year, Bandai is still making new models. For their newest release Bandi has decided to recruit Japanese model Rola to promote the device.