Zero1gaming discuss the advent of Big Data, and if so inclined what information a company could uncover about you from your gaming style and habits
Brilliantly written read; worrying as hell content. What can be done about this I ask? Nothing I suppose if one likes to play games whilst online. So sad, but true it seems.
Unlike the article says I don't have Facebook and now the trend is to ditch it anyway. I also sign out of google so I can't be tracked that way. But big data is growing in a way I don't like and don't have tools to control easily.
If only you could prove the reasons for rejection in some of these examples. It would be easy grounds for a lawsuit.
Hey Kalkano Disappointingly and somewhat worryingly, you and I will have more than likely given permission for some site (not just the terrible and evil Facebook) to collect your data, and any company can easily argue that statistical data marks you as a good/bad risk. A good example would be a few years ago it became illegal for insurance companies to rate on your gender in Europe, as a group of Belgians said they thought it was sexist. Insurance companies argued that they had statistical data to show this was a fact, but lost. That ruling didn't say anything about occupation, so insurance companies wouldn't be doing anything illegal by giving discounts to traditionally female occupied jobs like nurses and pre-school teachers, because the statistical data is still valid that these presumably female filled jobs have fewer accidents. Its genuinely frightening the amount of information we unknowingly give away, but it doesn't necessarily mean that you're going to lose out because of it. It all depends on how its used.
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