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Zelnick: 2K Sports unheralded against EA Sports

Despite the fact that the 2K Sports division is not likely to become profitable this year as the company once projected, Take-Two's Strauss Zelnick feels good about where it is going.

"We pride ourselves on our quality," he told the audience at the 28th annual Piper Jaffray Consumer Conference.

"When we go head-to-head with 'Brand X' we out-rate them significantly," he said, referring to EA Sports' titles.

"We outsell them when we go head-to-head. It's sort of an unheralded achievement. This is a tough business."

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