During the creation of Don King Presents: Prizefighter, Mr. King had one specific goal in mind – to release a game that was an "emulation and imitation of my life and what it is." "You've got a game of reality," he says. "In other words, a people's game."
But it takes more than a few lines of hype to get it right. Executive Producer Matthew Seymour said they really wanted to make Prizefighter stand out in this crowded market – most of which is currently dominated by one publisher. "How can you do that with the competition out there?" Seymour asks, knowing that the answer can be found within his game. "One is offering a real huge [and] dramatic experience. We really focus on that with the career mode."