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Submitted by Electro_UK 364d ago | opinion piece

VR vs. VR Marketing

VRFocus - If the 2014 Game Developers Conference (GDC) was when virtual reality (VR) videogames became a serious proposition, then the 2014 San Diego Comic-Con (SDCC) was the same for VR marketing. While last week’s event didn’t hold many reveals for videogames, the Oculus Rift VR head-mounted display (HMD) was used heavily for marketing from several high profile movie studios. 20th Century Fox led the charge with two promotional demos, one for the home release of the upcoming X-Men: Days of Future Past, the other for its Sleepy Hollow TV series. (Industry, Oculus Rift, PC, Project Morpheus, PS4, Tech)

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