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Should Microsoft sell off the Xbox brand?

Since Microsoft made the decision to cut the Kinect from the Xbox One you may have heard reports that sales of the console have more than doubled, but this is just a clever marketing spin to paint the Xbox One in a more favorable light.

Despite the Xbox One’s price drop the PS4 outpaced it by 36% in June. Microsoft is trying its hardest to hide the fact that sales for 2014 have been so poor, that they’ve been selling from their surplus inventory and have barely had to manufacture new consoles.

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masterfox1122d ago (Edited 1122d ago )

I don't think the xbox brand is that important, how many franchises are popular besides Halo and Gears ?, and also MS is just killing its own brand slowly with the release of the xbone, seriously that thing isn't future proof one bit.

badboyz091122d ago ShowReplies(14)
Magicite1121d ago

Compared to Nintendo and Playstation, Xbox is irrelevant.

turdburgler10801121d ago

Your comment makes absolutely no sense.

troylazlow1121d ago

remember when the PS3 launched at $600...

yah it had some problems...

remember when multi plats were worse of the PS3...

yah it had some issues...

this isn't the end guys, things can change with the drop of a hat.

you cannot kill a system when it's not even a year old, stop with the doom and gloom. besides where would playstation be without Xbox?

UltraNova1121d ago (Edited 1121d ago )

@^^^

I agree with you but do not for a minute mistake MS's (xbox) significance with Sony's(PS)!

The PS3 made the come-back and won (at least it came 2nd) purely because it offered games games, services and more games. The PS brand is with no equal!

What can MS do to make that kind of a thing? Release Halo and Gears on a yearly basis? Even that wouldn't be enough!

Personally, I cant in my right mind see MS winning over anything at all this gen. Who knows maybe next gen they can do all the right things form the start, but even then Sony is already doing them all and they can only up their game when MS does, negating their efforts.

Its really hard for MS and based on history alone they deserve this and at this point its a shame for their supporters really.

tbone5671121d ago

Sony needs to sell PS more than MS needs to sell Xbox. Just speaking as a business professional.

PX541121d ago

@troylazlow

Look at the 'from launch' sales for both the PS3 and 360 - the PS3 consistently outsold the 360. The annual comparisons are inaccurate because the PS3 was always 1 year behind in sales, but if you look at the since launch sales the PS3 did better than the 360.
year 1 - PS3 70K+ more units sold
year 2 - PS3 1.1M+ more units sold
year 3 - PS3 2.4M+ more units sold
year 4 - PS3 2.1M+ more units sold
year 5 - PS3 3.5M+ more units sold
year 6 - PS3 1.1M+ more units sold
In those 6 years the PS3 sold nearly 10.5M more units than the 360 - there was nothing wrong with it's launch

XB1_PS41121d ago

Holy shit, this thread. The fanboy force is strong in you people.

This is an honest question that I really want to know the answer to.

Why do you feel the need to belittle a product that other people like?

Every time you think of an insult, you should go play your PS4. If you really believe that it's that much better, then playing it would be the biggest insult to Xbox fans there is.

As an owner of both, everyone who says that Xbox is so much worse is just looking at some bullshit numbers. I play it, and I enjoy it. That's all that matters. I play my PS4, and I enjoy that too. That's the point of this. You people take alliances with major corporations like they're your personal friends.

I've got news for you. They act nice to be relatable, so you buy their shit and make them money. You really don't think Sony wouldn't have as much DRM as they could if people wouldn't make an uproar? They would definitely do that. It's good for business. They seemed so Anti-DRM because they're not dumb, they played off of MS's bad card.

UltraNova1121d ago (Edited 1121d ago )

@XB1_PS4

You might as well be the perfect subject of a capitalistic country...Why? Because you are obviously bothered that people get to call out the shit entities with controlling power are trying to force on the public!
Speaking for myself here I will never accept shit like DRM and shut up about it and when Sony tries something similar I will be the first guy who’ll rip them a new one!

PS: "I've got news for you. They act nice to be relatable, so you buy their shit and make them money. You really don't think Sony wouldn't have as much DRM as they could if people wouldn't make an uproar? They would definitely do that. It's good for business. They seemed so Anti-DRM because they're not dumb, they played off of MS's bad card."

Thank God for you Captain Obvious!

Edit: @tbone567

Ok... Why should a company sell one if not the only money making division of theirs?

Jesus you people are something else... gotta love opinions, especially the professional ones ;-)!

choujij1121d ago (Edited 1121d ago )

The problem with them selling is I doubt any company would be willing to pay the price they'd want for it. That said, if they did ever strike a deal, then I'd say totally yes. Hopefully the new owner would do away with the greedy practices such as parity clauses, and consistently pump money into creating a greater variety of exclusive games. Ones that don't launch alongside PC or end up over there. And it would have to be a company with a good track record, so gamers could really embrace them, without ever worrying they'll have the carpet pulled from under them and be taken advantage of.

+ Show (5) more repliesLast reply 1121d ago
fr0sty1121d ago

I think that the brand needs to live on, just not under Microsoft's control

Gekko361121d ago

@fr0sty - Thank christ you're just a user on a soulless site like this, just some bloke in a pub spouting rubbish.

Microsoft built the xbox brand from the ground up and it's great. It's their's, they didn't buy it they built it.

Sony did the same with Playstation but despite their serious financial problems, nobody is suggesting the same for them.

One of the many reasons I support Xbox is to loosen the death grip the Japanese have on the gaming industry. Competition is great.

Maybe is Amazon, Apple and co did the same as MS, gaming would be even better for the industry.

UltraNova1121d ago

@gekko36

Imagine if xbox got sold to either Amazon or Apple it would be called something like FireBox or iBox/iConsole respectively...

Seriously now, MS should never sell the xbox so lets cut the crap.

mixolydian_id1121d ago

Should sony sell off there money losing assets?

fr0sty1121d ago (Edited 1121d ago )

Yes, as should any company. Keeping assets that have done nothing but lose money makes no sense. The Xbox brand went 4 billion in the hole with Xbox One and never was able to get enough steam behind it under Microsoft's control to get out of that initial debt.

They have made fumble after fumble with the brand. They took their only chance at real mainstream success and pissed it away by trying to force DRM down everyone's throat, then lying about kinect, etc. Even today they are stubbornly refusing to give in on some key issues, especially regarding indies and paywalls.

Microsoft needs to focus on software, they always fail at hardware. They could pump out some awesome games for Xbox, even as an exclusive developer for the brand, but I don't think they need to be in control of the hardware element of it.

I'd like to see hardware choices being made by companies with hardware expertise. I'd like to see an Nvidia console, IBM console, apple console, consoles from companies that have experience putting out high performance hardware of their own, not companies that have experience making software. These are the people I'd like to see compete with Sony and Nintendo. Microsoft has never proven itself in the hardware space, and their execs are starting to take notice.

If I were MS, I'd sell off Xbox hardware design to another company that is good at that sort of thing, and then I'd work out a deal to be the OS provider for the console. Then I'd still have a foot in the door when it comes to dominance of the digital living room, but I wouldn't be taking risks in a field where my company has never done well before. I'd focus all my effort on making the best living room and gaming OS ever made, having the best network and cloud infrastructure to support it, and I'd also focus a lot of attention on acquiring new studios to make software for that console... a second party studio that also put out PC games.

+ Show (1) more replyLast reply 1121d ago
IVanSpinal1121d ago

Killzone is big to you? XD

RosweeSon1121d ago (Edited 1121d ago )

Nope but then what launch games are these people going yay dead rising 3 forza and other boring crap that Microsoft offer for launch, there gonna be talked about as great games in 4/5 years time, no chance there average at best now and the only reason they get mentioned is they are launch titles and there's nothing else out on it, not saying the ps4 launch games were better they probably weren't but killzone came with the console the rest were free to play or free through ps+ and at the end of the day not only will the exclusives be better with Sony this gen in my opinion but all the multiplatform games are gonna be 1080p Standard!! Not worries on that front yet each and every xbox one game will come under scrutiny is it 1080p nope, good luck and have fun with that. Xbox (D)One. ;) not to mention ps4 is already getting the better of the exclusive dlc deals and all around offering a better and cheaper service but hey ho some people like burning their money.

mayberry1121d ago

Killzone is BOSS! Reprts of its demise have been greatly exaggerated.....

Pogmathoin1121d ago

Xbox smashed Sony's PS world domination..... Yes, Xbox is a major flop..... It only shook PS to its core.....

C0MPUT3R1121d ago

Nope. Sony shot themselves in the foot at the start of the PS3.
.
Little by little they have taken back the market.

MysticStrummer1121d ago

"Xbox smashed Sony's PS world domination…"

The Wii did that more than 360 did, Sony themselves helped things along, and 360's numbers were at least a little inflated by RRoD, but go ahead and ignore reality if it makes you happy.

OT - XB isn't a core part of MS's business, they said it themselves, so to answer the title's question… Maybe. Only MS can know what they expect from the XB brand, so only MS can know if it's performing well enough. Even if they spin it off, it probably won't go away.

Saphodravingo1121d ago (Edited 1121d ago )

You couldn't possibly be this stupid. Have you been living under a rock for the last ten years or do you just willfully choose to be an ignoramus? Microsoft has a much better online infrastructure. They're much better at building relationships with third-party publishers of AAA games. And because of this relationshp, their first to lock down timed exclusives, and first to receive DLC. Not to mention Microsoft had more first-party exclusives at or near launch(Ryse, Dead Rising 3, Forza, Killer Instinct, and Titan Fall--with more coming out this year.)

Unlike Sony, who's vast majority of games have been pushed back into next year. Leaving PS4 owners with nothing to play but an ass-ton of indy games, Infamous: Second Son (admittedly pretty, but boring as all get out) and a remaster *cough*CASH-IN!*cough* of a 9 month old game that doesn't deserve nearly as much praise as the fanboys would have you believe. I guess an archaic inventory system, broken AI, constant drops in frame rate, sound bugs, shit camera, iffy controls, and the writers willingness to completely drop or otherwise ingnore their own rules (Wait. So it's imperative to wear a gas mask when sneaking through a derelict building that houses an infected corpse giving off spores. But it's not when handling a Clicker corpse that spews fungus spores in your face when you pry it off the door of an office building? Or during a Bloater attack in a gymnasium? Deeeerp) constitutes as a masterpiece these days. "But what about the story?" cried countless Sony fanboys everywhere. And to them I say: Oh, you mean the story Neil Druckman (poorly) hijacked from Cormac McCarthy's 'The Road'? Read a book.

You people tend to forget that it wasn't that long ago when Microsoft was practically steamrolling the competion, thanks to their willingness to innovate and take risks. One of those risks was investing in the as yet proven indy scene you Sony fanboys naivly lord over the entire gaming community. Clinging to it like a life raft. "Microsoft doesn't give a shit about indies!" Games like Braid, Limbo and Castle Crashers got their start on the Xbox 360. Eventually paving the way for other Indy developers who gave us games like Super Meat Boy, Dishwasher Samurai, 'Splosion Man etc. It was BECAUSE of Microsoft that indy developers were given a platform. And that trend continues today.

Not future proof? The Xbox One was built with the future in mind. I don't know if you've noticed, but the landscape for gaming has changed to be more all inclusive when it comes to delivering entertainment. That means more than just being able to play games. It means embracing current trends like social media, video streaming, mobile integration, etc. Just by establishing partnerships with the likes of the UFC, NFL, NBA, MLB and MLG, as well as the relationships they continue to maintain overseas, Microsoft is ensuring their future.

And before you accuse me of being an "Xbot", or whatever the hell dumb-ass name you nerds concocted, know that I take no side in your made up console war. I'm a gamer. Simple as that. If it looks kick-ass, I'm gonna play it. Regardless of what system it's on. What I won't do is pop up on various threads like the turd that won't flush, just to declare a system I don't like, and have no intention of buying, a flop 8 months into its lifecycle. Now, back under the bridge with you, troll. And take the 58 dingleberries you brought with you.

PX541121d ago

"They're much better at building relationships with third-party publishers of AAA games"

in other words they have much more money to throw at games developers to prevent them from going multi-platform, nothing to do with good relationships building

jnemesh1121d ago (Edited 1121d ago )

Where to start? Well, lets start with your list of "exclusives". I am not interested in a SINGLE one of the launch games that came out for the XB1. Yes, Sony had a weak launch lineup too...but touting Ryse as a great example? Wow. Thats a reach. Personally, i will add that I thoroughly enjoyed Infamous: Second Son. I thought it was a great game for the money...and I am looking forward to "First Light" this fall as well. Different strokes, man.

So you don't like "The Last of Us"? Ok, fine. But don't call out Sony for a "rehash" when all of the other Xbox fans are saying Halo 1-4 is going to be a huge system seller. You can't have it both ways. If "remasters" suck, they suck for BOTH platforms!

"Future proof"? Don't make me laugh. The Xbox is SEVERELY UNDERPOWERED compared to the PS4. Oh, and Sony is going to make a VR a reality with Morpheus. What's Xbox got? CABLE integration? A bunch of apps like Netflix and Hulu that the PS has as well? (or that you can get with a $35 chromecast!) "Multimedia" is NOT a great reason to plunk down $400-$500 for a console!

Also, I could care less if MS is sponsoring MLG. NFL, NBA and MLB? Not exclusive, but I could care less if they sponsor those BUSINESSES either. It is NOT going to result in better sports GAMES, so who really cares??

Yes, I am accusing you, flat out, of being an "Xbot". Only an Xbot would defend a markedly inferior console like you are in your post. Before you call others "troll", you should look in the mirror, because your post reeks of trolling, whether you acknowledge it or not!

Do you know WHY myself and others here keep calling for MS to get out of the game? Its because they released a DEEPLY flawed, underpowered console, and are still touting it like it's the best option! They are serving up SHIT and calling it steak! THAT is why they get so much hate this gen!

JeffGUNZ1121d ago (Edited 1121d ago )

@ PX54

Yeah man it's business. How do you think Sony landed the deal with Bungie/Activision? You think they came over their house with freshly baked cupcakes?

Come on. It's ALL about money. MS has the money to give and the money to promote these games, Like COD and Titanfall, which leads to more sales, so ofcourse the developers like MS for that.

@ Jnemesh

Don't compare TLOU remaster to the Halo MC collection. TLOU is about a year old and Halo 2 was on the OG Xbox. Halo 2 was the footing to console online competitive shooters and sparked the revolution of FPS that we have now. The MC collection brings ALL halo games to the Xbox one, which will help sell consoles and will allow people to play all halo games, get access to the miniseries, and beta access for Halo 5. TLOU was an AMAZING game and I'm sure the update looks beautiful, but come on, comparing Halo's collection to TLOU is a stretch.

Also, learn about the specs before you comment. The xbox one is not SEVERELY UNDERPOWERED like you claim. The PS4 has the edge in specs, but to gap you're imaging his not true. Look at Destiny beta ps4 and the video of the X1 running 1080, it looks nearly identifcal. The fact people say they see differences in the shadow of a leaf thirty yards in the background shows the gap isn't as vast as you claim. If it were severely weaker, it would look last gen and completely different. It doesn't man, they are EXTREMELY close. How you can say it's a vast difference, since it's SEVERELY OVERPOWERED, boggles my mind.

Also, maybe Multimedia isn't a good reason for YOU, but for a lot of people it is. The trend now is clear, a lot of people are cutting the chord with cable and living on streaming. I got rid of cable years ago and have been streaming everything. Having my favorites apps on my gaming console is a huge selling point to me.

Stop trolling brother, the two bubbles and your comment history clearly reflect that. I'm glad you like your Playstation, it's a fantastic console, but your hate towards anyone with opposing opinions is startling. I have an X1 only right now, will def get a PS when Uncharted 4 releases (hpoefully a limited edition console!), but I chose X1 knowing it is slightly behind in power, but that doesn't matter to me. I like Gears, Forza, and the community of friends I have established on Live, so why wouldn't I want to continue forward with that? You make it sound like people are walking into stores and picking a console with their eyes closed. People just have different opinions, you shouldn't get so mad about it.

Saphodravingo1121d ago

@PX54-Do you know of a better way to run a business. Because if you do, I'm sure Microsoft would just love to hear it. Part of building and maintaining a business relationship is providing your partners with stability. And part of ensuring that stability is being able to provide the financial backing needed to keep things running smoothly and efficiently. This isn't some new concept invented by Microsoft to push more units, or con you out of your hard earned money. Companies big and small (including Sony and Nintendo) employ this strategy on a regular basis, and have done so for quite some time. Despite what you might think, businesses don't run on unicorn farts and fairy dust.

@jnemesh-Regardless of whether or not you're interested in XB1's library of games, it doesn't change the fact the Microsoft had more first-party exclusives available at launch. Consequently, how is listing 'Ryse' as a launch title considered a "reach", if the game launched with the system? It's a statement of fact.

And I never said "Rehashes suck." I believe the word I used was "Remaster". And I was referring to the PS4's limited library when compaired to the XB1's in terms of variety.

And the XB1 is not as "severely underpowered" as you, and many others have assumed based on secondhand information. It's a system that continues to excel and improve everyday, thanks to Microsofts stance on including the consumer in the ongoing development process. Another way in which Microsoft is ensuring its future.

You use graphical power and the 90's pipe dream known as VR (Yeah. That already happened.)to argue that the PS4 is a more capable machine than the XB1, without fully realizing that eventually, the gap in graphical performance will be less significant, and VR will quietly fade away like the passing fad it is. When you're contending with things like people complaining about headaches, motion sickness, vertigo, and tripping over the coffee table, not only are you sure to fail, but you open yourself up to a lawsuit. And the last thing Sony needs is another lawsuit.

And the business partnerships I mentioned aren't meant to result in a better sports game. They're meant to expand the Xbox brand through advertising and sponsorships. More sponsorships means more money. More money means productivity. And so on, and so forth.

PX541119d ago

@Saphodravingo
They're not throwing money at people to run a business, they're throwing money at them to prevent the opposition from functioning.

Anyway i didn't say that the money was an issue, i was stating that the money has nothing to do with how 'good' their relationship is with them. You said they were better at building a relationship - when plenty of developers have commended Sony their relationships and others have also criticised Microsoft - while still working with them. Money has nothing to do with them being 'better' at building relationships. You throw enough money at something you can make anything happen.

+ Show (2) more repliesLast reply 1119d ago
Azzanation1121d ago

Why sell it off? Xbox is Xbox, MS just fund the company. Who better to fund a company then one of the richest in the world? Xbox would be worse if MS wasn't behind the wheel. Imagine PS if Sony sold them off to a rich company like Google or Apple? More funds into there division is a good thing. Don't believe me, just look at the money behind Halo franchise - Games, TV series, Movies, Toys? Wont get that anywhere else.

GordonKnight1121d ago (Edited 1121d ago )

Microsoft could outright buy Sony. If all of Sony's other departments continue in their downward trend, then someone will buy them. Hopefully, they can split off the PlayStation brand from the rest of Sony before that happens though.

DJStotty1121d ago

forza, fable, project gotham racing, alan wake there's another 4 franchises to add to your list and thats just ip's from the 360 that doesnt include quantum break, sunset overdrive, titanfall and other unnannounces ip's so yeah quite a few are popular