Gamers-Association: "Last E3 Nintendo caught a lot of people’s attention when their Amiibo figures were officially unveiled. It seemed like Nintendo fans everywhere (myself included) were ready to throw all the money at these little figurines. Even if we aren’t even 100% sure what they do yet.
The NFC (Near Field Communication) craze is going full force right now. Skylanders is still going strong, and newcomer Disney Infinity is also selling quite well. Not to mention the fact that Disney Infinity is about to start having Marvel characters! This is all coming together and leading me to think Amiibo can’t possibly be a success of the level of the already existing NFC IPs."