Submitted by TheDesertRat 445d ago | news

Google To Retire The Term “Free-to-Play” After EU Pressure

Ricky from Twinfinite writes: "Google has responded to pressure from the European Union to regulate its marketing of free-to-play games by making a drastic change; removing the term "free" from games with in-app purchases altogether." (Industry, Mobile)

Alternative Sources
ToneDeezy  +   445d ago
Chrono  +   445d ago
Why didn't they ask Apple to do the same?
rdgneoz3  +   445d ago
"The investigation has lead to a lot of pressure being placed on Apple and Google by the European Commission regarding consumer awareness and misleading terms of use, such as “free-to-play”, pressure which today finally caused one of the two F2P giants to fold."

"Apple, however, has not made such a maneuver. From the press release, the Commission stated that “no concrete and immediate solutions have been made by Apple to date to address the concerns linked in particular to payment authorization…."

If you read the article, they did ask Apple. Just Apple has decided that they'll "address those concerns" but don't have a time frame on when they would if they ever do.
Soldierone  +   445d ago
Good, now get EA on board so we stop hearing it. Call it Fee To Play now.
dcj0524  +   445d ago
Warframe is 100% Free to play by the way.
KwietStorm  +   445d ago
That's stupid. This whole debate has been a fight against nothing but ignorance. If you don't want to buy anything, don't buy anything. The game is still free to download and play. It's funny because the whole thing started because of some parents letting their kids free roam with their device, not knowing they were racking up fees. Never mind the people who are just upset that they don't know what a free to play game is.
Cobra951  +   445d ago
"Free to play" is a deceptive term. Like any other false advertising, it needs to go away.

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