GRTV interviewed Big Red Button's Bob Rafei about Sonic Boom.
"I think you'll start to see more of that in our industry, in the games industry," says Rafei. "You'll see Sega being forward thinking and taking a different branch. We're not taking over canon. Canon is going to continue. This is just a different branch that in encompasses the toy line, the 3DS and the Wii U games, and the TV show. All those things under the Sonic Boom branch are very consistent in their approach to the universe."