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Reviews Don’t Exist To Help The Developer, But To Help The Player

EGMR writes: "Today John Ardussi, the president of Game Mechanics, wrote on Gamasutra that YouTube doesn’t necessarily result in a surge of sales. Of course that’s not all, there’s more. Ardussi suggests, in his experience, that 150,000 YouTube views of his game led to 300 page visits to the Game Mechanics website, and only four to ten actual sales from that. While he didn’t go into any significant detail regarding his study, and we know of plenty of other examples of success achieved through viral YouTube videos, he did say some things that really don’t sit well with me."

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