Jon of RGN writes, "If you were offering to pay for videos to spread awareness of your product, would you pay for videos that bashed it too? I think not. And to those who claim that they shouldn’t be able to pay for videos at all, well that just seems rather stupid. This industry is a business that is practically ignored by the Federal Trade Commission (FTC) and therefore has virtually no regulations enforced from it. That’s why you’ll see websites like RealGamerNewz tell you at the bottom of each review just how many copies of a game we received to do the Review (as required by FTC regulations) but huge sites like IGN get away with not telling you anything about what they received for a review (which often includes money, tons of physical and digital copies, and swag such as branded clothing, keychains, USB keys, headsets, you name it. This is largely due to the fact that the video games industry is an emerging technology business and therefore a lot of legal stuff is hard to rationalize. In many cases the FTC regulations are outdated for a business so rapidly evolving thanks to technology.
This is only part of the story of course, but I figured rather than re-hashing the simple way of telling this story that other sites are doing – I decided to shed a little more light on this issue."