There was a time when getting into a beta test was a momentous experience. Now, it's so commonplace that the novelty of a beta has worn off.
Well, I don't know if I can say that they have lost their appeal, but they definitely aren't as exclusive as they used to be. I remember when it actually took something to be part of a BETA...now it's just a PR way of saying demo. Very rarely are they used to make major changes to games anymore...almost no one reports bugs...it DOES give them a better idea of network issues and loads...but there are still "real" betas going on that actually do things. They are fun, but we should really be calling them demos.
Exactly. Back in the day, to get into a Beta you had to be part of a very select group or forum. Now it's just a great marketing strategy to get everyone to buy your game. Sell it as a 'limited time only' beta and everyone and their dog will want in on it. Sell it as a 'pre-order bonus only' and you've got the pre-orders of everyone and their dog. And everyone's happy!!!
Just like in February when IGN was giving them out and Twitter was trending "Titanfall beta key" social media completely took over. I suspect the same thing will happen with Destiny. Social media taking over and the game practically selling itself.
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