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Xbox 360 dominates in mainstream newspapers

Regional freesheet Metro has told GamesIndustry.biz that Microsoft's total spend for the huge advertising campaign in today's edition amounts to around GBP 500,000.

Microsoft has bought up almost all the ad space in today's paper, with huge adverts for first-party titles such as Gears of War, Viva Piñata and Ninety-Nine Nights. There's a competition to win a 360 and home cinema system, plus ads promoting the Xbox Live Vision Camera, the Classic range, the forthcoming HD-DVD player, wireless accessories and Xbox Live Arcade.

In addition, the paper features ads from companies such as PC World, Samsung, HMV, GAME, GameStation and BT which all prominently feature Xbox 360. Plus there are plus third-party software ads from Activision, THQ, Capcom, Sega, Rockstar, Ubisoft, EA, Atari and Konami.

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BlackCountryBob3814d ago

I picked up the paper on the train this morning and I was amazed at how much 360 coverage there was, literally every page has a 360 game or console on it. Very smart move by M$ I think as the paper is read by everyone so maybe moms an dads have seen the 360 and decided what they are buying little Johnny for xmas!!!

SuperSaiyan43814d ago

I need to find a copy lol!!

DJ3814d ago

You'd think the shortages would've made them more confident. Smart move.

Thugbot1873814d ago

Really smart move. Europe’s game market is almost as large as the US, so if MS grabs that they will more than make up for there lost in Japan, will also get Japan Dev’s to rethink there stance against developing for the 360.

SuperSaiyan43814d ago

If you missed it on this site it gave a link showing that 2 Xbox 360 Japanese games were doing better than even MGS4 on the PS3! The 360 has no competition its an inbetween of the Wii and PS3 and is the best choice for pure gaming.

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