Regional freesheet Metro has told GamesIndustry.biz that Microsoft's total spend for the huge advertising campaign in today's edition amounts to around GBP 500,000.
Microsoft has bought up almost all the ad space in today's paper, with huge adverts for first-party titles such as Gears of War, Viva Piñata and Ninety-Nine Nights. There's a competition to win a 360 and home cinema system, plus ads promoting the Xbox Live Vision Camera, the Classic range, the forthcoming HD-DVD player, wireless accessories and Xbox Live Arcade.
In addition, the paper features ads from companies such as PC World, Samsung, HMV, GAME, GameStation and BT which all prominently feature Xbox 360. Plus there are plus third-party software ads from Activision, THQ, Capcom, Sega, Rockstar, Ubisoft, EA, Atari and Konami.