Shuhei Yoshida: Only 4 Out of 10 PlayStation Games Make Money, but Sony Will Always Support Talent

Sony Computer Entertainment has been known to publish quite a few games that haven't exactly been financial breakthroughs, yet they don't seem to be about to give up on that kind of experience, as explained by Worldwide Studios President Shuhei Yoshida during his panel at Gamelab in Barcelona a few days ago.

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MasterCornholio1623d ago



That really surprises me.

admiralvic1623d ago (Edited 1623d ago )

"That really surprises me."

You have to keep in mind that Sony publishes a lot of weird games that aren't Sly, inFAMOUS, Uncharted, Ratchet and include things like Doki Doki Universe, Rain, Digs Nightcrawler, Toyko Jungle, The Unfinished Swan, Kung Fu Rider, etc. Also keep in mind that a lot of the latter games never really got a marketing push, which makes total sense, but will still ultimately limit its sales potential.

hkgamer1623d ago

they do publish a lot of weird games, but you have to remember that these games may be breaking even.

i also like to add that these games that are breaking even can in a sense make money indirectly. basically more variety on a certain console could attract a game to buying that console.

games like puppeteer came out too late in the generation. if it came out earlier, or was available to vita and ps4 thrn that could be very succesful

NewMonday1623d ago (Edited 1623d ago )

Sony needs to know that their own bad marketing is a big part of losses, just look how a bad unveiling is forcing a stigma on the Order that is hard to shake off

And they also make bad calls on what games to develop in the first place and can't reed the market that well, why make insist on making a second driving franchise when they already have the biggest one in GT, just make DC a spin-off like how EA dose with N4S

and why make a GOW prequel when it was clear people want the franchise to move on

and when gamers complain about the mission design in inFAMOUS 1&2 they go and make it even worse in Second Son

And not seeing the potential in a SP campaign for DCUO that

Also not seeing the potential in a game like Soul Sacrifice being more than just a few thousand Vitas, it can be Sony's western like RPG with Japanese game design, imagine how it would look with a world to explore and those monsters made on the PS4

Darkstares1623d ago

After this report and his comments about being confused why people want AAA games may lead to trimming down 1st party games.

ThanatosDMC1623d ago

Tokyo Jungle that game was hard as a baby chick. Love being a wolf though. Bears are dbags almost always 1 hit kill.

admiralvic1623d ago

@ NewMonday

There are so many things wrong with your statement I don't know where to start, so I guess I'll just go down the list.

"bad marketing"

I won't deny that Sony is not the best when it comes to marketing. Even some of their commercials fail to hit the mark, especially the PS All-Stars ad that was hard to tell it was actually for a game and not just celebrating Sony. With that being said, marketing is also a very conceptual thing and just because it makes sense, doesn't mean it will work and vice versa. M$ had similar problems with their Aaron Paul ad causing his vocal commands to activate the device, which they probably could have figured out, but it might have been misleading (as they would have to have him call out things that wouldn't activate the device) or not market the kinect in the first place (pushing the idea that M$ gave up on it and potentially piss off early adopters) or Nintendo using Wiimotes in the TV ad and several people thinking of the Wii U as peripheral. Like I said, lots of shades of grey here.

"bad calls"

I can assure you that it's much harder than it looks. Sometimes things that sound like they have no sales potential become extremely popular and beloved series (Journey, ICO, SOTC, Heavy Rain are all things I probably would have passed on), where as "can't miss" ideas crash and burn like the hindenburg. In the end, I both love and respect the fact Sony doesn't always take the business approach and is willing to sometimes take a change on an unlikely idea instead of going "who the hell would want to play Loco Roco?"

"second driving franchise"

Technically it would be their third plus, since there is WipEout, Twisted Metal, MotorStorm and if you want to get really semantic ModNation Racers, though thats all beside the point. While I can't tell you why exactly Sony choose a new name instead of an old one, as there are quite a lot, I wouldn't be surprised if they did it to establish DC as different than GT in the same way the previous series are different, though they're all racing games. So instead of people going in expecting GT with some new rules / elements, DC can establish itself as whatever it wants to be without people getting angry at it not being what they expected from a ____ game.

"make a GOW prequel"

Where exactly is the series going to move on to? God of War III felt like the end of Kratos and since Kratos IS God of War, they would either need to make a spin off, create a new franchise or do a prequel. Out of the three, making a prequel is the least risky and costly choice and makes total and it complete sense that choose it.

"mission design in inFAMOUS"

Didn't play SS (played the others), but I feel like this might be an unavoidable problem with open world games in general. Not really going to comment on this anymore, since it really isn't that relevant.

"SP campaign for DCUO"

Maybe I am insane, but I feel like adding a SP campaign to an MMO is not only tricky and potentially costly, but also something of a contradiction.

"Soul Sacrifice on the PS4"

SS is just another Monster Hunter like game with virtually no world to explore (hell, you're literally inside a cage reading a book and just imagining / living vicariously through the experiences listed in said book) and tends to both work and sell better on portable platforms. If you want to make SS into something completely different than it is, you're better off making yet another franchise than changing the direction of that one.

UltraNova1623d ago (Edited 1623d ago )


Although the guy above got into why you are wrong about Sony diluting GT's appeal on the PS platform I will get into some more detail.

GT is a sim and a very good at that. As already stated they have 3 more racers. DC is primarily arcade and focused in social interaction something in my opinion differentiates it from GT and for a good reason. GT should not bother with extensive social themes. It needs to stay true to what makes it so good being a hardcore sim.

With that said, DC is a good thing since Sony can tap into that market that seeks integrated social elements in their pretty driving game.

It will symptomatically add value to what GT stands for.

Now regarding Sony's bad reveal of the order, I cant see how they could go about it other than what it is, a cutting edge (graphically speaking)cinematic third person shooter... how would you do it?

NewMonday1623d ago (Edited 1623d ago )


looks like you agree with me more than not, let me explain further..

"second driving franchise"
like I said N4S has different racers, some "arcade" some "sim" all under the same main name, GT:DriveClub would give them huge publicity and attention from the name band still establish it as different from the subtitle. look at how Samsung is calling almost every new device the Galaxy something, name recognition is priceless. this could be the difference between DC selling 1m or 5m+.

"Where exactly is the (GOW)series going to move on to?"
the David Jaffe road map, Kratos in a new mythology (it could be his spirit in a new character) and a non liner world similar to Zelda.

"mission design in inFAMOUS"
Sucker Punch is looking for experts on this very thing from a recent job posting so they know the problem now themselves but they should have addressed this before Second Son.

"Soul Sacrifice on the PS4"
it would need a little bit of redesign to create locations to explore and tell the story beyond the hunting grounds but it is doable.
It can be like Wight Knight Chronicles, the SP is a Story driven RPG and the MP has a hub that takes you directly to the mission maps, in Soul Sacrifice the book would be the hub.

"SP campaign for DCUO"
this is more of a personal suggestion that I plugged in :P
they made Metropolis and Gotham big and it would be amazing to play as the main characters in a story with a beginning, middle and end.
this should also bring many new players to the MMO.

"regarding Sony's bad reveal of the order... how would you do it?"

- I would show the Lycan before E3 , that was under whelming when people were set to expect game-play.
- I would pick an action focused part of the game to show off other than the introduction mission witch tend to be slower in most games. remember when ND wowed us with the first game-play reveal for tLoU ? the part they showed was somewhere in the middle of the game.

I think the reveal plans for 1st party games is done studio by studio that is why ND were good at it and a young studio like [email protected] were bad at it, Sony should have been more hands on with this, they need a special division that works closely with the developers to tell then what to show and when.

admiralvic1623d ago

@ NewMonday

"Samsung is calling almost every new device the Galaxy something, name recognition is priceless."

Contrary to what you seem to believe, Samsung is actually following the same logic I presented to you. Take their galaxy line and really look at it.

Camera -
Galaxy Gear -
Phone -
Tablet -

Notice what they all have in common? Every device (yes, even the galaxy gear) uses Android OS on some level and is part of their Android offerings. You look at Windows 8 and I believe every laptop / tablet is ATIV something ( wikipedia also seems to denote this ).

See what I mean? Same concept. You get a galaxy and you go in expecting Android with each subtitle simply denoting what is special about it (camera = camera, note = stylus, mini = smaller), which would work the same way I mentioned GT: DC would go down. People would expect it to be different from GT, but expect a lot of the same.

"the David Jaffe road map, Kratos in a new mythology (it could be his spirit in a new character) and a non liner world similar to Zelda. "

This roadmap also predated the ending of 3 and doesn't jive with that ending. I won't get into it due to spoilers, but 3 doesn't seem to lead to another adventure with Kratos.

"it would need a little bit of redesign to create locations to explore and tell the story beyond the hunting grounds but it is doable.
It can be like Wight Knight Chronicles, the SP is a Story driven RPG and the MP has a hub that takes you directly to the mission maps, in Soul Sacrifice the book would be the hub. "

I never said it wasn't doable, I just said thats not Soul Sacrifice. You pretty much want to change what Soul Sacrifice is (a Monster Hunter game) and make it into something completely different, which begs the question why should they use Soul Sacrifice in the first place? Sure it might save money, but thats hardly a real reason.

NewMonday1623d ago


"Take their galaxy line and really look at it"
that's my point "a line of similar products"

I explained how N4S dose it
also Mario dose it
Battlefield dose it

I'm not saying make GT Kart, I would understand if it was Motorestorm which is drastically different but it's just that Driveclube is close enough to be a Spin-off. or they should have just invested the money in something else and made GT6 cross platform.

"This roadmap also predated the ending of 3 and doesn't jive with that ending"

the Jaff plan was also to take the gameplay forward and that is the more important thing
the story can be with or without Kratos but it needs a new setting, the Greek mythology lost it's sense of wounder after 5 games.

"You pretty much want to change Soul Sacrifice..and make it into something completely different"

something "more" not different, I explained how with the WKC example. and just talking about expanding the franchise, remember Timespliters and how it evolved? the first game didn't have a story campaign IIRC.

+ Show (6) more repliesLast reply 1623d ago
kneon1623d ago

It's just like the movie industry, you only have a few blockbusters to make up for the losses on the other movies.

NextLevel1623d ago (Edited 1623d ago )

Games don't have monetary success to be influential to the console or brand. The Last Of Us sold around 4 million (update 6 million) , but your joking yourself if you don't think it's super influential to the Playstation brand itself. Team Ico is another great example. Games like Gran Turismo (aside from 6) make it all back, then some. Microsoft dumps huge amounts into single games (like Halo) mainly for marketing. Sony advertises the games less and uses that money to make more games.

This is a product of that.

Like everyone says, it's all about the games.

Ultr1623d ago

The last of us sold more than 6million as of march 2014

Pogmathoin1623d ago

Maria, what the hell are you talking about? Do you stand up at someones wedding and tell people about how bad MS are?? While Sony will love you....

spacecat50501623d ago (Edited 1623d ago )

And less than half of those made money. Defeats the purpose of making all those games when even your own user base wont buy them.

but it does make for pretty lists when your measuring d**k sizes.

Axios21623d ago

As usual, more lies from Maria

Sony is spending almost twice as much on advertising as MS

Utalkin2me1623d ago


Makes pretty list, you say? How about giving the consumer more of a choice and try to appeal to a wide range of gamers.

I mean you could only put out a handful of games in 3 years and people will eat it up like crazy cause there is nothing else to play and not much choice. It's kind of a double edge sword to put out to much, but it's also f the consumer when you put out very little.

Kiwi661623d ago

Why do you feel the need to bring stuff up about microsoft in articles that have absolutely nothing to do with them this article is ONLY talking about sony yet you just can't help yourself , have you ever considered getting professional help for your obsession with being anti xbox .

spacecat50501623d ago


there goes that arguement you sony fanboys flip flop from. Now there's no games to play on 360 because there's less exclusives. Funny how there's less exclusives on ps4 but so many games to play from third parties and multiplats.

giving consumers more of a choice? But the consumers are choosing not to buy them. Its obvious money is being wasted on titles nobody wants to play. Not much a choice when half the games are crap right?

DigitalHope1623d ago (Edited 1623d ago )


Give me a break. With the 360's year head start there is a reason the PS3 caught up to it and has now surpassed it. More variety means wider appeal.

There is more than a couple reasons the PS4 is out selling the X1. What is increasing the lead? Variety, something MS is now doing, but their hardcore fan base seems to shit on them for.

Kayant1623d ago


*This year so far.

Also MS spent to most last year.

"ISpot said Xbox spent $73.6 million on commercials for all of 2013, the most of any video game maker. It was followed by Activision, which had a big marketing push for the release of its latest Call of Duty game last year, PlayStation and Nintendo." - And seeing as NewMonday said they have only won one NPD you can hardly call it better or efficient if it's not doing it's job" -

darx1623d ago

Hmmm...wondering why they are having financial issues

DigitalHope1623d ago


Really? Go read the internet.

I assure you playstation is not the reason for the finacial loss. If anything playstation is a life raft for Sony. Laptops and TVs have been draging them down.

I have a feeling Sony will make a comeback in '14 with their TVs.

No_Limit1623d ago (Edited 1623d ago )


LOL, I knew it would be like this. You say one thing that fits the article and say something totally different when it doesn't work out for you.

In this article you are saying:
"Microsoft dumps huge amounts into single games (like Halo) mainly for marketing. Sony advertises the games less and uses that money to make more games."

Yet, you submitted and posted on an article regarding about how Sony marketing is more than MS.
PlayStation is Video Game Industry’s Biggest TV Spender So Far This Year
Submitted by NextLevel 6d ago | news

NextLevel + 6d ago
"Nice, they went for the take over and achieved it quite easily. I'm glad they've stepped up their marketing compared to last gen."

"It's ironic too because Microsoft fanboys are always talking about how broke Sony is and how rich Microsoft is, but Sony has the better hardware, more marketing, more exclusives and owns more 1st party game developers. Kinda funny when you think about it. "

Girl, you have issue. smh

spacecat50501623d ago


the ps3 caught up because its an established brand. It's coming off two of the most successful consoles in history and it had a major price cut if anyone remembers. Had nothing to do with variety of games the way you all like to think.

Ps4 has variety? Gimmie a break...ps4 played it safe with well known first person shooter and a kid like friendly platformer while MS took a big risk not releasing any of their well known IP's besides Forza.

There was way more variety of x1 launch games than ps4. You sony fanboys always scream variety but its obvious that even you dont want it because they arent selling as Shu here points out.

you know whats increasing the lead, a lower price and being available in more countries, not variety.


@ Spacecat

Sony with the PS3 DID have more variety that helped them catch up. And so.ething you're conveniently forgetting is Microsoft basically didn't support the 360 for the 2-3 years leading up to the X1 launch just to have a launch lineup. Go ahead deny it but it's a FACT. Sony's always had both feet in the gaming industry while Microsoft is on foot in one foot out they don't give a s**t about the hobby and they never have the whole reason they got into gaming was to "crush Sony" their words not mine. That's why they buy up 3rd party exclusives and refuse to invest in good first party studios and they've single handedly brought some of the most anti consumer practices to the hobby shaking down gamers with every new greedy policy. And last but not least Gran Toursimo> Halo series in lifetime sales so it's actually Sony not Microsoft who has the biggest franchise in gaming go ahead look it up. And to date Killzone SF is the best selling next gen exclusive to date not even Titanfall could top it so what now? Sony has MORE exclusives and the BETTER variety you'd like to be right but you're not. Sony has the variety more exclusives and better brand recognition. Sony actually has a track record of supporting their consoles throughout an entire generation. Microsoft has NOT supported every console for its lifetime they don't care about you or gaming at all and they never will. MS has also never finished higher than 3rd in every gen they've put a system out in nor do they make money off their consoles as a matter of fact they've still not recouped the billion dollar loss from the original xbox while every Playstation Sony's ever made except the PS3 has been profitable. There's a legit reason Microsoft investors want to kill off the xbox division because it bleeds money and isn't profitable. I could keep going but what's the point you're wrong I'm right. The best value for your money is a Playstation and it's not even close.

ramiuk11623d ago

jeez that sony list has some amazing games in it.
i didnt realise MS lent that far to kinect.

BitbyDeath1623d ago (Edited 1623d ago )

Well said iviedicated. I wish more people understood this.

kreate1622d ago

sony is going to keep trying until a game becomes a big hit.

they will look for the next uncharted, god of war, gran turismo level games. seems like its the last of us.

microsoft will also try to make the next halo, gears of war level games. its a new generation. they played it safe last gen by releasing sequels to established franchises. and establishing cod dlc timed exclusives.

u just gotta keep trying until u hit something that the gamers will love and buy.

sony is just trying lots of different things. they were surprised demon souls was a hit. they had a chance to publish it but passed on it.

+ Show (15) more repliesLast reply 1622d ago
Kingscorpion19811623d ago

That's why I will always Support Sony.They take risks unlike 2 other certain companies.That play it safe.

mixelon1623d ago

Umm, the X1 was clearly a risky proposition that didn't exactly pay off (yet?)

And Nintendo make some of the weirdest, riskiest stuff around.. Splatoon? Tomodachi life? 3D handhelds? Non-symetrical multiplayer as a main selling point of the Wii U?

I love Sony and their experimental stuff, but this gen has been full of interesting and risky developments from all parties. (I'm not saying they were all good choices though)

incredibleMULK1623d ago (Edited 1623d ago )

I'm not surprised.

Star hawk.
Ps all stars.
Jak and dexter.
Ratchet and crank.
Sold less than 20 copies.

Kill zone as beautiful as the series is I doubt they make money.
Resistance was dog shit sales wise which why I believe insomniac went to Microsoft,....they know how to market their games.

Uncharted and god of war is sony's premo franchises and they never topped halo, Mario, or gears numbers. But I believe they turn profits.
I rest my case.

bratman1623d ago

"Jak and dexter.
Ratchet and crank.
Sold less than 20 Copies"

Hahah ive never heard of ratchet & crank or jak and dexter.. learn to spell the titles before you troll (;

"Uncharted... never topped halo, Mario, or gears numbers."

Uncharted 2 sold - 6.39m
Uncharted 3 sold - 6.36m
Gears Of War sold - 6.04m
Gears of War 3 sold - 6.03m
Gears:Judgement sold - 1.43m

Halo and Mario yes.. Gears? Nope (:
Source: VGchartz (i know its a pretty sh*t source but its the best we've got hahah)

showtimefolks1623d ago

and that is why i will have respect sony, its not always about money to them(as people say its always about money)

games like sly,ratchet,jak,crash,spyro would never happen on xbox brand console. Nintendo may but not as much either

liquidhalos1623d ago

Geez dude, write an essay why don't you. I ain't reading all of that

gapecanpie1622d ago (Edited 1622d ago )

Because Sony fans only talk about games and rarely buy any instead they come here on N4g all day and troll other console owners.... As for me I only own battlefield 4 since I had my ps4 for like 5 months now because nothing else seem worth $60 bucks ... I was going to get that infamous SS but the more game play videos I saw of it just made me realize it the same old infamous just a new paint job... same crappy game play... but my PC keeps me plenty busy...

+ Show (5) more repliesLast reply 1622d ago
Imalwaysright1623d ago

Yep, they're not afraid to support games that might be considered niche. Team Ico games, Demons Souls, Quantic Dream games are just a few examples.

HeWhoWalks1623d ago

Quantic Dream's games make money, though (at least, Heavy Rain did). Can't speak for Ico or From Software, but I believe he's talking even smaller than that.

dcbronco1623d ago

Actually they probably don't. Games that sell over time aren't usually the money makers. Like with movies, the one's that open big do. I've had this debate many times with Sony fans. They forget taxes and many other things that go into profitability. It's why I always argued Microsoft not having a bunch of exclusives wasn't necessarily a bad thing. But you argue Sony's stance and have to appreciate it.

hkgamer1623d ago

they did get used by from software though. demon souls is a sony owned ip so from software basically made another franchise by the same team but changed a few words round.

HeWhoWalks1623d ago

@ dcbronco: Look up Heavy Rain. The game made back every cent, all things included. As I specified, not ALL of their games may make Sony $, but THAT GAME did.

Imalwaysright1623d ago

Yes Heavy Rain ended up being profitable but it was a risk considering the type of game that it was.

HeWhoWalks1623d ago (Edited 1623d ago )


HeWhoWalks1623d ago

The point of it being a risk is irrelevant, since no one argued otherwise.

+ Show (1) more replyLast reply 1623d ago
Blackleg-sanji1623d ago glad they dont give up on them even if it fails financially. Unlike most devs who drop ips left and right if it doesnt sell well

hkgamer1623d ago

the thing is sony is making money from playstation unlike other publishers who has to make money from their games.

more games to expand the playstation library makes the playstation more attractive. some games just make a good name for the brand like heavy rain. not sure if that game made money, but it does make the playstation brand look better.

Blackleg-sanji1623d ago

I believe heavy rain sold well(dont quote me on that tho)

HighResHero1623d ago (Edited 1623d ago )

Maybe to an extent but his statement can be backed up by facts/history.
They have quite a few unique first/second party titles that aren't even really mainstream. Some make a profit though.
....and for the people picking on "indie" games, most AAA games aren't worth playing anyway, so give it a rest. Indie just means that they don't have/need/want a publisher at the moment. There are big budget indie games too.

SaveFerris1623d ago

This is likely the reason why Indie games have become very important to the platform holders. Making AA and AAA titles can't be cheap.

Majin-vegeta1623d ago

Shu is Right.You will see less AAA titles from the industry,Cuz they're getting to expensive to make nowadays.This is why Indies need to flourish for the industry,

Inception1623d ago


A couple days ago Airtight Games just closed their door and now Crytek in the edge of doing the same thing.

Sadly some people constantly bashing indies and ignore the fact that making 'AAA' games are getting riskier for video games company. If the game doesn't sell than the company will have to face the consequences of closing their door. That's why video game industry need indies. They have fresh ideas that will help the industries alive.