Dungeon Keeper Ruling Defines the Spirit of Free-to-Play

Dungeon Keeper, Electronic Arts’ mobile remake of the flawed, but classic Bullfrog franchise, is a flash point in the free-to-play argument: is there a difference between the spirit of “free-to-play,” and the letter of its definition?

Attempting to keep EA from misleading consumers, the United Kingdom’s Advertising Standards Authority has made a significant legal ruling on the subject.

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