It may go down in marketing history as one of the most unambiguous backlashes against a newly revealed consumer electronics product.
"In a way it's tough, but in another way it's not tough at all," he told Fairfax Media at the recent E3 video games expo in Los Angeles. "I mean, being accused of listening to your customers and adjusting to their feedback? In my mind, that's a good problem to have." Funny, here is him defending the policies. Microsoft defends the Xbox One’s licensing, used game policies http://arstechnica.com/gami...
What else did you expect from a puppet? lol. Blame the puppeteer.. I'm surprised they haven't convinced him he's a real boy yet. lol Edit: Disagree all you want. I guarantee Mr.Mehdi isn't allowed to share his own opinions with the public. He does what he is told for a pay check. If you believe other wise you probably don't have a job
I know. Getting outmatched so heavily you have to change everything and remove what you been claiming is the "future of gaming" is apparently "a good problem to have".
You guys know it's his job to sell this system, right? Microsoft made a decision, retracted it, and now they have to make the best of it. You can't blame them for not wanting to trash their own product. I understand you guys don't agree with it, and that's okay in my book, but show a little empathy.
Mehdi is a disgrace to gaming and to xbox brand. because of guys like him that i stay away from his brand cause those guys aren't trustworthy.
@Random Its hard to show empathy for a company that hasnt done the right thing since they entered the industry. Xbox Original didnt do so well, cost MS billions.. 360 they rushed out the gate to beat their competitors to the market to gain market share they still ended up losing billions of dollars with RROD. Then they lose track of the core audience they had by pushing Kinect down their throats and MS is probably loosing even more money by not only having to drop the price point of their system but the costs for R&D and marketing of a device nobody wants is going to waste. MS still has no in-house studios to develop games for them. They lost or I should say Sony took back the market share from the previous generation in a matter of a year. MS needs to work on getting the system to sell itself before putting their PR out there to shine turd. Its just embarrassing at this point.
His hands were tied. Its naive of us to believe he wouldn't be towing the line. All vps and spokespeople do. It's part of their job. Even the 'ex' trash talking greenberg. My problem with him was the smug gloating that hyped the 360 fans to follow suit..... npd this, exclusives that, NA this etc. When the script flipped dude was as quiet as a church mouse. The change of policies should ultimately be praised not continually chastised. We've already had that fun. Some orgs couldn't handle such change and yes there has been damage done but what would we really want..... ms to stay wrong n strong like the stupid fanboys, who defended every dumb ass policy, believed they should of or fix up and make their product more acceptable by cutting the anti consumer madness. Ms learned the hard way but at least they learned. Their motivation for changing is irrelevant as we know all companies exsit to make money. Sony and ms used different methods and sony won that battle from where I'm sitting.
Guys show some mercy to our fellow gamers on MS's side...its brutal here...Mercy people!
I think you may have mental disability. Do you honestly think a EMPLOYEE is go trash their own product?
One of the XB1 biggest critics is usually the quickest to respond to XB1 articles. Now that's a match made in heaven. Does anyone else find it disturbing that those who seem to dislike the system the most are often the same people who talk about it the most? He (or she) also joined just 6 days ago and has already reached the status of 6 conversation bubbles. So obviously there is some reward to behaving this way. My props go out to you. Anyways what else do you expect from a employee to say? It is their job to put a positive spin on everything. MS can say they are listening but the fact is they should have listened earlier and then they wouldn't be in the predicament they are. The good thing is they are able to correct these mistakes, meanwhile Nintendo seems to carry on like everything is good with the Wii U.
"Does anyone else find it disturbing that those who seem to dislike the system the most are often the same people who talk about it the most? He (or she) also joined just 6 days ago and has already reached the status of 6 conversation bubbles. So obviously there is some reward to behaving this way. My props go out to you." Oh... I have noticed....
@Darkstares "Does anyone else find it disturbing that those who seem to dislike the system the most are often the same people who talk about it the most?" I've never understood this. Most normal people buy a product and then simply enjoy that product. However, there are some who simply have this ridiculous need to berate anything that is in competition with their purchase and the people who support that other product. It's sad. It reminds me of the old expression - if you're going to hate something with all of your heart, you might as well love it, because it's always going to be on your mind.
He's probably squirming around much more at the office after the original Xbone conception. More than likely trying to say the right thing to keep his job. For the fanboys though this is one mouth piece you should hope gets muzzled soon, the rest have left.
So it's wrong to bring up what some said before? I wasn't aware of this. So Medhi can say whatever he want to save his job, but I can't say what he said before on a gaming forum? Strange.
What part of my comment suggested anything about you not being able to make a comment on a website? o.O
My mistake, it was meant for the comment above @Darkstares. Sorry about that.
thanks babe Ditto, oh wait... ;)
@ thehitman I agree with pretty much everything you said but we can't just look at the negative things MS has done. The competition between MS and Sony is essential to move the industry forward and MS has done some things right. - They were the 1st to have an unified online service on consoles. - First to put a HDD on consoles - Achievements led to trophies - Their controller prompted Sony to improve the dualshock which was essentially the same for 20 years. -Uncharted was a response to 360 shooters.
Here's the thing though, would they have "listened and adjusted" if people were still buying the X1 and complaining at the same time? This is my one remaining gripe with Microsoft on this issue. It's not that they changed course because of bad pre order numbers, I understand it's a business. No, it's that they claim they changed course because of listening to the consumers when it was so obvious that they listened to the dollars and cents. If the reason was really customer feedback, the policies would have been changed after the reveal, not after E3.
"The Xbox One is in second place behind Sony's PlayStation 4, with five million units sold worldwide compared to the PS4's seven million." CORRECTION: The Xbox One is in second place behind Sony's PlayStation 4, with five million units SHIPPED TO RETAILERS worldwide compared to the PS4's seven million SOLD THROUGH TO CONSUMERS.
NextLevel, "So it's wrong to bring up what some said before? I wasn't aware of this. So Medhi can say whatever he want to save his job, but I can't say what he said before on a gaming forum? Strange." The question wasn't if, it was why. Medhi gets paid by Microsoft. It isn't out of the ordinary to speak double talk and to be as positive as possible about the product you are trying to sell. Are you telling us Sony is paying you to keep monitoring the activities of the XB1 or do you just enjoy spending most of your time here talking about a product you seem to have no interest of ever supporting? I'm not sure what your payoff is other than to try and agitate the XBox fanbase. The product is out there and they have made many changes since it was first announced. So you either support what they are doing or you don't. If you don't then the question pops back up, why? Why bother creating a new account for the sole purpose of mainly talking about a system that apparently has little interest to you? Sorry, I just don't see the payoff your getting. Your simply wasting your own free time that is probably best spent elsewhere.
Why bother defending it. It was wildly unpopular. Just let people forget about it and move on. Or, only bring it up when you are ready to reintroduce family sharing.
Yusuf please stop talking, and let Phil do the talk pretty please.
Yusuf is a douchebag. Don Matrick 2.0
Let Phil talk he's a great guy while Yusuf is a miniature version of Don Mattrick.
pathetic hardware from rich company like Microsoft.
Yusuf Mehdi would defend drunk drivers if he thought it would lead to more sales.
This Mehdi guy is pretty damn toxic, nothing that comes out of his mouth is good, he's a walking PR-disaster waiting to happen, they should send him on his ass like Matrick, Larry Hyrb is a douche too but at least he tries to hide it and pretends he's a good guy, not this chap though.
aye m nelson just talks complete bull,dont believe a word he says anymore
I see a lot of people disagreeing with the fact that he is just doing his job and it is true. Maybe he did have an opinion on it, but he just couldn't say it to the public or he would be in trouble. I'm just glad we have Phil in command, people will disagree with anyone who praises Phil, but things are turning around and look like they are going to improve over this generation while he is in charge. Do people really want Don Mattrick back or some other monkey in a suit? If these people don't watch what they say, they could end up like Adam Orth.
Yeah... phil seems more honest. Shows much more humility. To me personally, he's more likable from that alone.
Medhi should go join Mattrick at Zynga they're perfect for each other. Let Phil handle the Xbox division.
Damned if you do, damned if you don't. Well the best thing he could have done was to be humble and meek about it instead of spouting marketing nonsense to the fore. This guy has the attitude to be a politician. They never admit when they're wrong.
The guy is just doing his job. Some of you take this stuff WAY to seriously... When all is said and done, the guy plays a role in the Xbox living room plans. May not be so great as a games guy, but he dont need to be, in the larger picture of what the xbox is.Most of you dont know business..clearly. It takes more than just devs to run a gaming/electronic devices division.
Big deal, it happens in every company any execs that works for a company will say thing that will try to sell products so I don't see the point in this article. MS, Nintendo, MS all say the same thing so this is all a sudden big news? Here are a couple of examples of exec's backtracking from the previous generation to prove this point. Sony Explain Why The PS3 Slim Has No Backwards Compatibility http://kotaku.com/5340337/s... SCEA's director of marketing John Koller quote: "Now that we're at a point where we're three years into the lifecycle of the PS3," he told us earlier today, "there are so many PS3 disc-based games that are available that we think — and noticed this from our research — that most consumers that are purchasing the PS3 cite PS3 games as a primary [reason]". Even Phil Harrison, who was the big man with Sony back in the days, had these tto say. http://www.1up.com/news/son... "I believe that the Sixaxis controller offers game designers and developers far more opportunity for future innovation than rumble ever did. Now, rumble I think was the last generation feature; it's not the next-generation feature. I think motion sensitivity is. http://www.gamespot.com/art... Harrison told GameSpot that the primary reason the company brought back the Dual Shock rumble controller was that people wanted it. He said, "A lot of people have been asking for it, and now we've done it." Another flame bait article from an unknown website, nice one NextLevel(the artist formerly known as MariaHelfutura).
That reminds me of when Phil Harrison tried to explain Microsofts DRM policies. That was confusing as heck. http://www.eurogamer.net/ar... "We will have a system where you can take that digital content and trade a previously played game at a retail store," Harrison said. "Our goal is to make it really customer-centric, really simple and really understandable and we will announce those details in due course." I remember Reggie insulting people who didn't buy a 3DS by saying their was something wrong with them.
Last year the DRM, this year they went Kinectless, what will they flip flop on next year? Stand for something and quit trying to get people to fall for anything.
diskless next year. year after you just get powerbrick
They're turning it around now I think but I just wish they did a practice unveiling of the Xbox One to some fans and they would've shown Microsoft the errors they had made and Microsoft would never have been in this position.
I highly doubt that would have worked seeing as those same fans were defending the DRM, 24hr check ins and that the kinect 2.0 was the bees knees and that you should stick with the 360 like Don Mattrick said if you don't like it. The only good was the sharing games feature but then again that probably all tied in with the DRM and 24hr check in somehow.
Microsoft listens to more to customer feedback than Sony, fact. You guys are grasping at straws. Customers said they didn't like what MS is pushing and MS changed. That is what successful businesses do. They listen. MS is always listening.
BS they aren't listening to customer feedback, they're not doing this shit for the customer. Xbox fanboys are delusional if Ms is doing all this just to make the customer happy. They see they're getting their asses handed to them so they are flip flopping and changing crap. Tell me where was Phil Spencer before the Xbox One released with its ridiculous ass policies ? They dropped that DRM Bs because those Xbox One pre orders were looking way too low compared to the PS4 pre orders selling out within minutes worldwide. And Xbox fans think MS is doig this out of the kindness of their hearts. MS has never win a generation and that trend looks to be continued this era. I love my Xbox One it's a decent console and they have one of my favorite franchises that I grew up on in Halo, but I really dislike MS as a company. From their overpriced surface tablets to their lame behind Windows phones the only product I like from them is Xbox . Maybe that's because I'm an Apple fanboy.
Then who the hell are they doing them for? Sales? Who buys these consoles? Little green people from Mars? They're doing the 180s because they have to make their product appealing to US the consumers. Their sales come directly from the CONSUMERS. In this day and age, if your business isn't geared towards the consumer you won't last long in the current market and MS learned that the hard way hence the 180s.
"Microsoft listens to more to customer feedback than Sony, fact." Yet one popular rumor is that Sony was planning some of the same things MS got slammed for and still managed to change them before the reveal. Negative feedback about XB1 started nearly a year before release, but even after the reveal we were being told switches couldn't be flipped and Kinect was integral.
... a horrible rumour likely based on a patent filing... which Sony also did just before the launch of the PS3: http://www.theinquirer.net/...
"Microsoft listens to more to customer feedback than Sony, fact." No, that's opinion. What MS does is listen to sales numbers, not consumers. Every single decision they've made in the last 12 months has been to bolster sales because they've been getting trounced all over the world, including the US.
Actually what Microsoft listened to was all those "cha-chings" at the cash register and people wanting to buy a PS4 because Microsoft policies limited what they could do and how they could do it when the nearest and dearest competitor said "no restrictions". They were losing money so fast they were looking at a total fail before they really had a chance to get going. On top of that you had a box that was $100 more expensive with a intrusive camera that didn't work right. People were insulted and felt there privacy was being violated. I don't mention a less powerful box because most people don't care about that if the games are good except as a bullet point to be butthurt about.
Will this guy ever shut up?
I have thought the same thing on a number of posters on N4G who think writing giant wall of text posts is going to make us all side with their opinions. Brevity people... learn it!
And time to move on.... these articles are what drags this great hobby through the mud. All this article does is stir the angry pot of N4G for no good reason. All this information is yesterdays news...its just rehashing for reaction sake.
You clearly have no idea how big it was for Microsoft to 180 on all of the policies it laid down at the beginning and how much it all backfired on them. Its something people want to talk about. This is a big topic that will have lasting effects in all parts of the industry. And how is this yesterday's news when this interview with Mehdi was recent? It's still a hot topic and will be through the whole generation and absolutely into the next. People will be asking over and over: Will Microsoft bring back the old anti consumer policies with the Xbox Two?
The problem here is one of trust. Microsoft violated ALL gamers trust with the announcements that they later had to retract. Pushing a "Vision" upon us, whether we want it or not, is NOT a way to win loyal customers...it just pisses us off! See also "Metro", Windows 8, Windows Phone, Surface. Microsoft got cocky. They saw that they could profit from people using their game consoles as media streamers for Netflix, Hulu, and others...emboldened by this, they crafted a console centered NOT around games, but around "multimedia" and TV. Emboldened by their success in selling Kinect 1.0 HARDWARE, and ignoring the failures in the SOFTWARE made for it, they decided to make it mandatory with the Xbox One...whether customers wanted it or not. Too late, they discovered that $35 HDMI sticks can fill the "multimedia" role that the Xbox was trying to fill...and pushing cable integration? Most of their younger customers are doing without cable altogether...and those that did try it found inconsistent control with Kinect, no DVR support, no discrete IR codes, and no ability to modify the macros...as a control system, the Xbox One falls WOEFULLY SHORT! So...now they have an overpriced, underperforming, underSELLING console that no one (other than early adopters) really wants. What to do? Kill off Kinect! Great...now you have a console that just plays games games games! Except your console, at the same $399 price as your competition, doesn't play games as well as the competing console! And now, you just killed off the features that differentiated your console from your competitor! Oh, and because you were so busy focusing on TV and multimedia, you didn't focus years ago on the exclusive game titles that might have swayed customers over despite your performance issues! Between a flawed vision, bad design choices, a price that was too high, and a Kinect that didn't work, AND the snark, the lies, the flat out BAD PR...and then the firings, the "180s" and the apologies...you showed EVERYONE that you don't know what the heck you are doing! Worse, you squandered the trust and loyalty you gained last generation. When companies do things like this, they DESERVE to fail in the marketplace. You compete by giving your customers what they want, in an affordable package, by listening to them and respecting them. You, Microsoft, have done NONE of these things...and I look forward to watching your product fail over the next several months. Again, you DESERVE IT! #JUSTDEALWITHIT
I just had to move and didn't get internet for over a week. Had Ms old policies been in place, I wouldnt of been able to play for a whole week. The only thing I could do would be watching bluray movies. At least my ps4 I was able to play infamous and resogun.
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