EGMR writes: "Ubisoft is currently leading the charge for one of the most insufferable things in the gaming industry – nay, life itself. That is treating your customer or fan base as though they’re idiots. While many gamers recognise this and Ubisoft has drawn ire from those in that camp, there are plenty others who have resorted to defending them mostly because they have an attachment to the company and its games. Today I’d like to make a simple request to Ubisoft that I hope gamers can take to heart when dealing with this company that insists on treating people like morons. And that request is for them to just stop."