CraveOnline: "Can you think of a single instance where your console maker of choice unequivocally “won” E3 consecutive years in a row? I can’t. I’d wager that it’s almost impossible. The nature of an E3 press conference is such that it requires showmanship, bombast, and an unwieldy heap of software and hardware designed primarily to bury the competition under its sheer size and weight. Somewhere along the line, the goal of press conferences became not to promote yourself, but to defeat the opponent, and any company foolhardy enough to believe it can win E3 every year has serious arrogance issues. I’m looking at you, Sony."