SegmentNext - "The real money auction house of Diablo 3 was gaining popularity among the users as they were able to purchase and sell the important game items to other players."
It would've been cooler if they would've allowed you to create your own in-game items to sell on the market, pending approval by them of course. They could just nerf or buff them prior to release so that people couldn't just make crazy powerful ultimate gear with all the buffs and stats. Giving the community creation tools always leads to cool and surprising things.
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