The PS4 has sold very well so far, but Sony needs to do something to keep consumer interest strong until more AAA exclusive titles hit store shelves. It’s too early for a price drop, so hardware bundles make the most sense right now. A recent rumor has the PS4 and PlayStation TV bundled together in the UK, and this could be a sign of a number of meaningful bundles coming this year — in the UK, as well as the US and other territories.
During E3 2014, Sony’s Fergal Gara publicly shared that the PlayStation UK team might bundle the PlayStation TV with the PS4 for the British market. No promises were made, but the possibility is titillating nonetheless. Combine that potential bundle with the PS4 and PS Vita bundle we saw a few weeks back, and the story starts to get interesting. Apparently, Sony is willing to play around with different SKUs to compete with Microsoft’s addition of the $400 Kinectless Xbox One, and consumers can only benefit from these retail dealings.