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Post E3 2014- Microsoft’s Change in Approach

TechRaptor - A year ago, after the 2013 E3 round of press conferences Microsoft were on the back foot. After controversial decisions about their new console and a press conference mired with technical difficulty’s. Sony came out and championed the complete opposite of what Xbox was trying to achieve. By the end, Sony were seen as the ones looking out for its players and Microsoft’s public image among gamers was tarnished.

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