GamesBeat's Dean Takahashi interviews Reggie Fils-Amie, president and chief operating officer of Nintendo of America, about what Nintendo will do to dig out of its troubles.
Great interview with a great man
What a genuinely fascinating interview. Well played gamesbeat for some excellent questions and fair play to Reggie for being open and honest. Gaming journalism at its best here.
...and very little marketing, PR bull. really, he just answered the questions. bravo reggie
I like that Reggie put his foot down on the topic of jumping to mobile games. He's absolutely right; Mobile games just aren't the right future for Nintendo games right now. There's too many smaller games that are far more pick-up-put-down-no-wait than Mario has ever been. They wouldn't make a profit on phones with games like Mario, which is meant to be played over longer stretches, compared to games that are played a couple of minutes here and there when someone's bored only to drop it suddenly and pick up where they left off later. I hope they just refine how they do their console and handheld markets, use mobiles for marketing purposes, and use their upcoming QoL as a source of profit outside of their gaming consoles to help balance their books. They'll do okay; they haven't survived over a hundred years through sheer luck.XD
I think they would make a profit (quite a substantial profit) on an old mario/pokemon game on mobile. Firstly the port isn't going to be too expensive for such a title and also every sale is profit after the porting costs are accounted for (since its an old game). No one is saying new mario games should appear on mobile stores. But old games like Pokemon Red or a pre 64 mario game
They can do the same with virtual console.
So could Sony or Microsoft, with their older games, then. But they don't. Know why? Brand value. It's not a smart business decision to put your first party games on phones, because then, as technology in phones increases and becomes able to handle more, it becomes a gateway for people to start thinking "Hey, why aren't the newer ones on the phones?! My phone is strong enough to handle that; I won't purchase the game unless it's on my phone!" By not going there in the first place, it doesn't develop a precedent of expectation, and thus ensures continued sales for their hardware division. Again, Mario and Pokemon do not belong on phones. Not the old ones, not the new ones, not any of them. No amount of short-term profit, that would be quickly buried by the rest of the shovelware on that market, can ever change that.
How is Nintendo going to be #1 hardware manufacture again? Did they lay out a plan of action dealing with the actual gaming business and devs?
"GamesBeat: I’ve seen quite a few games that have multiplayer only, is why I ask. In some ways that seems like a good way for smaller companies to cut budgets and save time. But it also seems like it’s a direction gamers are going in. Reggie: I’d disagree on that last point. I think gamers want a full-featured experience. I think it’s actually a mistake to cut out modes. " This is why I love Nintendo. They can teach something to companies like EA and Activision.
Best Reggie Interview I have read- very well done by both Reggie and the interviewer The idea about "how to create a Nintendo themed B day party" on their website (still to come possibly) is the type of thing they need to be doing to maintain and grow the kids market and keep the parents supportive. Not getting mired in the mobile games was a great decision imo as well- For a while my kids played nothing but mobile games but it wore off quick and they are back to 3ds and wiiu The one thing I wish they would do though is get minecraft on the Wii U- that is a powerful game and many many kids are totally enthralled w it (as well as adults) If I were in the market for a new console today, it would have to have Minecraft on it or it would not be considered due to my Son If Ninty would just execute what they do better and make a few key adjustments they would be on their way back to profit soon enough
Ninty needs to realise, they're always going to be the "and i also got a..." system until they can offer all the best 3rd party stuff. gamers still say "god, i want the new mario kart, and ssb, but also battlefield, cod, rainbow 6, watchdogs and destiny." thats something M$ and Sony still have on nintendo, they offer a stellar 1st party experience (perhaps right behind nintendos), but also all the other devs quality work. Come on Nintendo, get those devs back on board! Good luck!
Even if Nintendo went after %25-%30 of the better muli plat games that would make a huge difference - I would love yo know the story and reason why they don t have Minecraft - most gamers started out playing Nintendo and many continue to be Nintendo gamers even if not exclusively - but the young kids now are very committed to Minecraft - check out some of the top Minecraft you tubers and look at thier sub numbers and views - some of them will have a million+ views for a new video in under 24 hrs - it's unreal -
I know what he means, but it's hard for me to think of Fire Emblem as "smaller" than Mario... "I’ve seen quite a few games that have multiplayer only, is why I ask. In some ways that seems like a good way for smaller companies to cut budgets and save time. But it also seems like it’s a direction gamers are going in. Reggie: I’d disagree on that last point. I think gamers want a full-featured experience." I have no idea why the author would think that. It's the publishers that are pushing for that. I'm glad to see Reggie knows that.
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