Xbox One ad is switching on Microsoft consoles

Xbox One owners are complaining that a new TV advert is switching their consoles on without their permission. The ad - featuring Breaking Bad's Aaron Paul - has the actor say "Xbox On" near its start. The instruction appears to trigger the machine's Kinect voice/motion sensor, activating the console.

A spokesman for the firm said it had no comment at this time, but noted that previous ads had also featured voice commands. Many people have posted comments about the problem on social media sites.

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XiSasukeUchiha948d ago (Edited 948d ago )

WTF why is this happening MS hopefully you guys can patch this in a monthly update.

Septic948d ago

Its kinda sick that Aaron Paul turns on your Xbox. Next-gen!

GarrusVakarian948d ago (Edited 948d ago )

Funny thing is, the advert is turning people's X1's on, but the X1 in the advert isn't even on after he says "Xbox on". XD

Naga948d ago

... Yeah, what a huge "problem". Especially considering most Xbox One owners are watching these commercials through their Xbox One.


SilentNegotiator948d ago (Edited 948d ago )


"Most" Xbowners (heh) watch TV through their Xbox? Have any data to back that up?


I have an X1 and I think it's funny as hell lol, besides, who is not watching cable/satellite on the same TV that there X1 is hooked up too is the bigger question... ONE GUIDE PEOPLE! ;)

Naga948d ago (Edited 948d ago )

@ SilentNegotiator

Well... I was really just basing that off of personal experience; every Xbox One owner that I know who also has cable/sat TV service has it running through their console. That, and as I was watching last night's NBA Finals game, ESPN's app insisted on playing this commercial at least every other break. I can't imagine my experience is a particularly unique one. Besides, when you have an HDMI-In and OneGuide sitting right there... it only makes sense.

But anyhow, seeing how Microsoft would be utterly skewered if they started pitching their TV statistics when talking about Xbox One, I wasn't able to get you any hard data. But then again... I really didn't think I needed to provide scientific evidence for an off-handed remark like that. It's really not a point of contention worth having an argument over.

tgunzz948d ago

Interesting... This hasn't happened on mines. I have seen this ad quite a few times.

SniperControl948d ago (Edited 948d ago )

Kinda funny that he uses all those xbox kinect phrases during the ad, yet they show the "dis-kinected" x1 at the end. Lol

Anon1974948d ago

@SniperControl. I noticed that too. :)

Ad: Here's how cool voice commands work with Kinect! And here's an Xbox One that can't do any of that without spending another $100. If you're confused, it's your own fault for not paying attention to the tiny disclaimer...

Marketing win!

SilentNegotiator948d ago (Edited 948d ago )

"But then again... I really didn't think I needed to provide scientific evidence for an off-handed remark like that. It's really not a point of contention worth having an argument over"

Hey, you're the one that claimed that it wasn't an issue because of a stat you made up. If you're going to completely disregard a problem for a reason that may very well not even be true, expect someone to question it.

miyamoto948d ago

Another PR Disaster. When will this stop?
Somebody really needs to patch them holes on the Xbox Ones.
This is bad news for gaming.
I hope M$ has rushed their product for the last time.

shorty74a948d ago (Edited 948d ago )

Is this really a problem that needs a patch XiSasukeUchida? You know that you can turn the Kinect off right? No patch needed. This is just as funny as the "Xbox Bing" troll in COD Ghost. And why isn't the cable/sat not connected to the XBone anyway?

rdgneoz3948d ago


Which only works in certain areas (US), not everywhere xbone is sold...

"According to Ben Smith, group program manager for TV on Xbox, the Xbox One's OneGuide will be available to owners of the console in Canada, France, Germany, Italy, Spain and the U.K. later this year. That includes the ability to plug a cable box into the Xbox One and use the OneGuide as a TV interface with Kinect voice commands."

choujij948d ago

Wait... So people aren't watching TV through their HDMI input? Otherwise, the Xbox would already be on.

rainslacker948d ago

Does it record too if they have TV snapped and he says "Xbox record that"?

SilentNegotiator948d ago


"PR disaster"? I think you're being a BIT dramatic.

Malacath948d ago

The only way to patch it would be to remove voice commands. Besides it's not a bug or anything. The Xbox is just doing what it was designed to do.
Most people won't be effected by it any because most will have the TV boxes connected to the Xbox and be watching TV through that. Xbox on won't do anything then.

+ Show (15) more repliesLast reply 948d ago
Why o why948d ago

That's some funny sh*t


HighResHero948d ago

Shhhh! They'll hear you. They're always listening! :/

Funny indeed!

frostypants948d ago

I still don't see how online games aren't full of people screaming "XBox Off...YES" to screw over their opponents who aren't using headsets.

ziggurcat948d ago


regarding A: not if they don't have kinect plugged in.

medman948d ago (Edited 948d ago )

This ad featuring Aaron Paul is absolutely one of the dumbest I've seen this year. Pointless.

frostypants948d ago

It's kind of painful. It's as if his agent wrote the script. He goes on about how busy he is, but last I checked he was in 1 bad movie. Not sure why MS chose him for the commercial...


3-4-5948d ago

NOBODY could have seen this happening ever. /s

caffman948d ago

just tried it. didn't work with us.

Magicite948d ago

hah, this is actually hilarious :D

+ Show (8) more repliesLast reply 948d ago
GdaTyler948d ago

LOL took the words right out of my mouth. XD

akaFullMetal948d ago

Haha funny that Aaron Paul is turning on xbox ones, just need him to say "Bitch" while doing it, ahaha

Codewow948d ago

Did no one read the patch notes? It's a feature. ;D

MysticStrummer948d ago

Truly next gen stuff. The TV turns on the XB1 so it can snap to another channel and watch itself.

Software_Lover948d ago

...... Well you can't say its false advertising.....b!tch

Flutterby948d ago

Well really if you think about it , the only people that see it work gave an xbone anyway , the one in the ad isn't even with a kinect for it to work.