Gartner analyst Brian Blau writes "I think it's a smart move by Sony to try to extend the tentacles of their ecosystem, making devices and services that can touch people at different points throughout the day. And that's an approach that we've seen in different types of devices in the market."
"We look at Apple, and they do a good job of that, we look at Google and they do a good job of that. Sony's doing that in the spirit of games. Today, it looks like what they're doing is a good strategy."
Playstation Now isn't the first attempt to launch a streaming service for games. In 2012, US company Onlive closed its doors after failing to convince gamers that they didn't need to own their games, or the devices on which they were played.