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Xbox marketing and strategy guru says Microsoft is ‘humble, hungry, and focused on the customer’

Microsoft has something to prove at this year’s E3 in Los Angeles.

Xbox One suffered harsh criticism at last year’s show, forcing Microsoft to backpedal on several of the console’s key tenets just months before it launched.

And now, half a year into the eighth-generation console war, Microsoft’s new machine is significantly trailing Sony’s competing PlayStation 4 in sales.

This has led to multiple strategy changes within Microsoft’s game division, including a change in Xbox management (Phil Spencer replaced Marc Whitten in March), a stronger focus on pleasing the platform’s dedicated gaming customers, and unbundling Xbox One from the Kinect sensor bar, reducing the system’s cost by $100 and placing it about on par with Sony’s offering.

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business.financialpost.com
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Automatic791564d ago (Edited 1564d ago )

Games first and everything else secondary. Glad we got a great leader like Phil on Xbox one team.

XiSasukeUchiha1564d ago

Phill is the deity of Xbox, without him none of this would be happening.