There was once a time when the development cycle of an mmorpg was practically set in stone. There was the initial development stage, followed by alpha and then beta testing. Once those stages had been passed (and bugs and known issues hopefully fixed), the gaming public eagerly awaited the official launch date. However, that schedule has changed somewhat due to today's watered-down launch events. MMO-Play delves deeper into the agony of the mmo soft launch.