Submitted by munnyndonuts 233d ago | video

Aaron Paul's XBOX One Commercial Is The First To Advertise the $399 Kinect-less Bundle

Twinfinite writes:

Microsoft has just released a new XBOX One commercial featuring Aaron Paul. This commercial also seems to be the first to feature the $399 Kinect-less XBOX. (Xbox One)

Attached Video
majiebeast  +   233d ago
#1 (Edited 233d ago ) | Agree(31) | Disagree(6) | Report | Reply
FamilyGuy  +   233d ago
This commercial obviously wasn't made for public tv :/
Army_of_Darkness  +   233d ago | Intelligent
advertising a kinect-less xbone while clearly using kinect features in the ad, LOL! oh how I love MS's sneaky ways ;-)
#1.1.1 (Edited 233d ago ) | Agree(62) | Disagree(3) | Report
blackbeld  +   233d ago
Hmmm what can I say more? Typical Microsoft.

Booo Bitch!
NewMonday  +   233d ago

was about to point it out

+ bubble for intelligent
Prime157  +   233d ago
All the parents that well get suckered into this just like 360...

"What do you mean I have to buy this 'live' card to play online?"

"No wireless adapter?"

"Not enough hard drive for dlc? I don't get it."

"Can't stream Netflix without 'live?'"

"Red ring? This is my fourth Xbox for my child."

"What do you mean I need Kinect for voice commands? He wanted to say, 'capture that.'"

So glad I'm out of electronic retail now... I can't tell you how many retail clerks got attitude and yelled at that for when an angry (ignorant consumer) parent came back to spend more money, especially during the bad economic times...
#1.1.4 (Edited 233d ago ) | Agree(23) | Disagree(11) | Report
bintarok  +   233d ago
Somehow i like the B-bomb rated ad, haha it just feels fresh after all those played-nice ads we saw on TV. Clearly this ad is targetting hardcore gamers, but the kinect gimmick is kind of over saturated.
crxss  +   233d ago
Here's the TV version. http://youtu.be/pEoZbXB78NI
maddskull  +   233d ago
@crxss the xbox one isn't even on in that commercial check it.
sinspirit  +   233d ago
Microsoft needs to stop with their celebrity endorsement stunts.

Jerry Seinfeld, Dwayne Johnson, Jessica Alba, Will Arnett, Jay-Z, Gwen Stefani, and more people that have nothing to do with the products they pay them to endorse. How much money do they spend on advertisements to raise the spending of their game departments to tell people they are putting a lot of money into games? They spent $500 million to advertise the first Kinect. I'm not insulting what games or consoles they've made, but they seriously need to stop the stunts and put heart into more worthwhile things.
creatchee  +   232d ago

You do realize that celebrity endorsement has been around as long as celebrity and endorsement, right?
darthv72  +   232d ago
Its basically the same type of ad that has been used for thousands of retail products/services.

They show the fully loaded model in the ad but end with a starting price and disclaimer about how certain restrictions apply.

Cell phone companies are the worst when it comes to advertising like this.
TheSaint  +   233d ago
Xbox off bitch!
AngelicIceDiamond  +   233d ago
Lol I say that when I'm having a rough night gaming.

I'm not kidding I really do say that.
Riderz1337  +   233d ago
He was using Kinect voice control, but the 399$ version doesn't even come with Kinect...

Mmkay then lol
rdgneoz3  +   233d ago
Yah, right beneath the TV in the center is the Kinect. And in small print beneath the $399 price tag at the end is "Sold separately"... And below that in even smaller print "Some features require kinect" (voice/video chat or commands)and "retail prices may vary".

If the the new kinect for windows is anything to go by, it'll cost a lot more (to get it after the fact) than a regular bundle with a game.
Charybdis  +   233d ago
Agree now people will go to the store see the two versions and be like why should I buy the expensive version when pricing starts at 399$, except for the talking and skype kinect features showcased in the video. Pretty sure that there will be people who won't bother checking the differences between the two versions before spending over 399$.
#1.3.2 (Edited 233d ago ) | Agree(2) | Disagree(1) | Report
SilentNegotiator  +   232d ago
Can Microsoft do ANYTHING without being some level of underhanded?

Practically all they do is show off Kinect features in this commercial and then they put the $399 price at the end?
#1.3.3 (Edited 232d ago ) | Agree(4) | Disagree(1) | Report
rainslacker  +   232d ago
Underhanded or not, it's not atypical for advertising to do this kind of crap.

While I hate to defend MS, they still have a vested interest in making Kinect viable. I'd be more surprised if they didn't add those things to try and make people think that they want or need those features.
SilentNegotiator  +   232d ago
Typical for ads, sure, but how often is it a result of the company removing the feature as standard and at the exact same time, putting that feature front and center in the commercial?
rainslacker  +   231d ago

To that I can't say. I don't really keep track of such things.:)

It's shady advertising for sure. But I think MS, or more likely the retail outlets, that are going to have to deal with any fallout due to dissatisfied customers are the ones that have to worry about it more.

I know personally I find it really annoying when I buy a product expecting certain features, and then find out I have to buy a more expensive version, or additional items, to obtain those features. It actually happens a lot with electronics. Unfortunately, at times, I don't do enough research to make sure I'm getting what I want. I've gotten better with age, and becoming more patient in my major purchasing decisions.
#1.3.6 (Edited 231d ago ) | Agree(0) | Disagree(0) | Report
TOTSUKO  +   233d ago
#1.4 (Edited 233d ago ) | Agree(1) | Disagree(2) | Report | Reply
pody  +   232d ago
What is this from, and it is Aaron Paul?
TOTSUKO  +   232d ago
Aaron Paul was a contestant for The price is right.

He was also in a pops cereal commercial. lol
problemchild84  +   232d ago
Aaron Paul is in a juicy fruit commercial as well.
Hellsvacancy  +   233d ago
I wonder how many people will buy the Kinectless XB1, get home, plug the thing in and say "Xbox Titanfall"............. and then noting happens "why won't my game start"

The entire trailer shows the uses of Kinect and then at the end it sais in little words "Kinect sold separately"
jessupj  +   233d ago
At least MS was gracious enough to state "sold separately", even if it is in fine print.

Although maybe they legally have to.
Hellsvacancy  +   232d ago
The legal bit probably lol
rainslacker  +   232d ago
It makes people think they want the feature, or at the very least talking about it to others, which spreads the idea that it's a needed feature. Get the system sold, then worry about the customer service fall out later. Face it, returning an open console isn't really a thing, as most companies don't allow it.

Lots of companies do this kind of crap, and most all of them know that there are plenty of customers that don't research anything.
Aceman18  +   233d ago
Someone please tell me that this ad is not running on TV cause they can do much, much better than this.
True_Samurai  +   233d ago
It was behind the scenes -_- does no one read descriptions anymore?
#1.6.1 (Edited 233d ago ) | Agree(2) | Disagree(2) | Report
GribbleGrunger  +   233d ago
So ... the advert shows a guy using the XB1 with Kinect and then at the end it shows the Kinectless SKU and a price. Not once does it mention that you'll need to buy a Kinect to do those things in the commercial. That is false advertising.
#1.7 (Edited 233d ago ) | Agree(7) | Disagree(1) | Report | Reply
sinspirit  +   233d ago
Even when they are selling a Kinect-less model... They are trying to sell Kinect..
rainslacker  +   232d ago
It's in the very small print in the last few seconds of the commercial. You know, where companies put things that they don't want people to know.
Joey_Leone  +   232d ago
This is too funny, no one wants to buy that cablebox so now your using Aaron paul to sell your products, PATHETIC. Btw did you see how the respawn designer dude was treating aaron like a little kid by going up to an enemy and then giving him the controller to kill him? Too funny. I'm NEVER buying an xbox, you guys tried pulling off this stunt with boogie2988 and it failed, what made you guys think this would work?
#1.8 (Edited 232d ago ) | Agree(1) | Disagree(0) | Report | Reply
ALLWRONG  +   232d ago
Aaron Paul now officially hated by PS fans
AceBlazer13  +   233d ago
God dammit Jessie.

Lol after thinking about it this is just hilarious considering Sony produced Breaking Bad

XD anyone realize the Xbox was off?
#2 (Edited 233d ago ) | Agree(29) | Disagree(2) | Report | Reply
cl1983  +   233d ago
I was thinking the exact same thing, however they also show cased the 360 in a few episodes.
Bonkerz  +   233d ago
Xbox wasnt off, the lighting is just hitting it. Even my X1 when a glare is inside you cant tell if the light if on or off. Its all about the lighting.
Muerte2494  +   233d ago
I found it funny that they still needed Kinect to do all the voice commands. It's cool they showed the 399 SKU at the end of the trailer but advertised most of the features that require the $500 SKU.
munnyndonuts  +   233d ago
LOL exactly what I said when I wrote up this article! Microsoft really loves their Kinect.
MELMAN26  +   233d ago
Um, I am not sure if it was off, you can see the sensors on the top of the controller flickering.
MASTER_RAIDEN  +   233d ago
eh...sometimes we forget that its mostly xbox vs playstation and not all of sony vs microsoft.
GamersHeaven  +   233d ago
One of the worst commercials I have ever seen.
DJustinUNCHAIND  +   233d ago
You need to get out more.
KendrickLamar  +   232d ago
Ah, Heisenberg-er, managed to make it here? What, got tired of trolling on IGN?
arinaborina  +   233d ago
One of the biggest fanboys on N4g. the fact u got agrees baffles me to the idea of n4g being filled with sony fanboys. no offense taken ps4 fanboys, i love and own a ps4.
sinspirit  +   233d ago
Indeed, they pay far too much on celebrity endorsements and other stunts, which makes you wonder how much of the $1 billion they say they spent on games was actually on the games themselves when you take into account that they spent $500 million just to advertise the first Kinect.

So, this is a commercial for the Kinect-less SKU, oh but lets throw in tons of Kinect-only demonstrations..
FITgamer  +   233d ago
That's not the same commercial they've been showing in my area. This one is bad.
JediDiah  +   233d ago
Kinect-less? He had one DUH!
brotherlymoses  +   233d ago
If sony hired him for a ps4 commercial they would be bankrupt.lol
hellzsupernova  +   233d ago
They hired him for all of Breaking Bad that is a lot more then one and a half minutes
majiebeast  +   233d ago
Haha funny! Oh wait he starred in a show Sony produced its called Breaking Bad.
#6.2 (Edited 233d ago ) | Agree(28) | Disagree(2) | Report | Reply
TruthInsider  +   233d ago
Microsoft Should Consider Getting Out of Gaming - Forbes
Spikes1471   233d ago | Offensive
azure1990  +   233d ago
You should consider looking up newer articles. Instead of going all the way back to February.
AngelicIceDiamond  +   233d ago
@Phil Wow are you really gonna release an opinion piece explaining why MS should quit gaming? A 2 page of Forbes wall text's"?

That piece is incredibly old considering at the time X1 didn't perform well in January and The new possible CEO's were said to spin off gaming if they were ever in charge. Not only that but N4G was submitting those articles like crazy as well.

You can put that old thing away but let me update you Nadella said he has no plans to spin off Xbox and he was responsible for appointing Phil Spencer as the head of Xbox.

If that article you posted were paper I would chop it up into pieces and make frosty cups out of it.
#6.3.4 (Edited 233d ago ) | Agree(5) | Disagree(2) | Report
classic19  +   233d ago
terrible commercial.. lol you hurt like that, just know sony got more money then us, on this site right. lol. hurt like that..
hellzsupernova  +   233d ago
Still pushing titanfall are we. No new games I tkae it. Guess now Sony is stoked to have partnered with Ubisoft for watch dogs and Activision for Destiny given the marketing budgets of those games will be an interesting Christmas.
ats1992  +   233d ago
But those games are also on xbox one and titanfall is not and ps4 so i dont see your point.
#7.1 (Edited 233d ago ) | Agree(10) | Disagree(9) | Report | Reply
Kakashi Hatake  +   233d ago
His point is that those games will be synonymous with PS4.
hellzsupernova  +   233d ago
Yes but seeing playstation 4 after every commercial. AND knowing that destiny including advertising is going to be the most expensive game EVER. It is going to be advertising like crazy
Septic  +   233d ago
Lol smh....no new games? Destiny and Watchdogs? Argh...my head hurts.
arinaborina  +   233d ago
what are you even talking about? are you stupid? watchdogs is on both consoles you know
hellzsupernova  +   233d ago
See above this is about the advertising
Speak_da_Truth  +   233d ago
This is my favorite commercial

mushroomwig  +   233d ago
Showcasing a product that is sold separate, that's always a lame move by a company.
annus  +   233d ago
Right, because no console trailer ever shows things that aren't sold separately... like games.
gigoran  +   232d ago
I like your name. I'm a big fan.
Austin48  +   233d ago
I would laugh if he said that the Xbox one is the playstation 4 bitch Jk Jk
#10 (Edited 233d ago ) | Agree(0) | Disagree(9) | Report | Reply
mcarsehat  +   233d ago
Snappy  +   233d ago
Multipass   233d ago | Spam
nix  +   233d ago
WeAreLegion  +   233d ago
What's up with YouTube? It won't work for me. Nothing on YouTube will.
Kenshin_BATT0USAI  +   233d ago
He didn't seem into it at all.
Slick81  +   233d ago
Had to plug the Skype feature lol
LightDiego  +   233d ago
Damn, Jessie Pinkman playing the Xbox One, now i need one two!
Walter White should play PS4 now.
ironfist92  +   233d ago
Someone commented on the fact he shouldve been playing Need for Speed xD
snookiegamer  +   233d ago
Pretty cool commercial, but Aaron Paul looked high as a Kite with those beady glaring starry eyes...They use TF instead of NFS for the commercial.

Guess MS didn't wanna promote a Third Party game...which is extremely out of character for the company LOL.
#20 (Edited 233d ago ) | Agree(2) | Disagree(1) | Report | Reply
TheGrimReaper0011  +   233d ago
I love how the title says "Aaron Paul's XBOX One Commercial Is The First To Advertise the $399 Kinect-less Bundle" when the video starts up him saying a command to the kinect
Cherchez La Ghost  +   233d ago
You people really kill me here in N4G!!

Title: "Aaron Paul's XBOX One Commercial Is The First To Advertise the $399 Kinect-less Bundle"

But at the end of the commercial it states "...starts at $399"!!

Obviously their using Kinect in the commercial. But someone put "advertising a Kinect-less Xbox One"?!! Where is the common sense in all of this?! Who in the hell approved this crap?!!
modesign  +   232d ago
you can clearly see the kinect under the tv. he wouldnt of been able to yell at his xbox without the kinect. nice try.
miacosa  +   232d ago
Reviewers and consumers alike have stated in the past that the Xbox One is a cluster F to navigate without the Kintec as features are just easier to get to using it. Is there a UI overall coming to accommodate the new SKU without Kintec?
DevilishSix  +   232d ago
Best part was when he called Frank Zampella a b****
mrpsychoticstalker  +   232d ago
His name is Vince.

Bubble down
DevilishSix  +   232d ago
I was just having fun with the article, but you are the correction police, bubble down for you for just being an A**.
RickHiggity  +   232d ago
I like this ad. Aaron Paul is a pretty cool guy, but they also showed him actually playing games and using the system. Not some flashy trailer, or fake promises.
slivery  +   232d ago
This commercial is weird, really awkward when he looks directly at the camera twice at 29sec. Is it supposed to seem fake?
TheGameTagerZ  +   232d ago
Dammit Jesse I told you to call Saul

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