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Submitted by Abriael 468d ago | news

Sony's Kaz Hirai Details Strategy for PS4 and PlayStation: Promises Mindset Changes and Investment

Sony recently held its corporate strategy meeting in Tokyo, explaining the future moves planned by the publisher to exploit the PlayStation brand and make it as profitable as possible. The company’s CEO Kaz Hirai talked at length about PlayStation 4, PlayStation Plus, PlayStation Now and more. (Kaz Hirai, PS Vita, PS3, PS4)

pedrof93  +   468d ago
Sony needs Playstation more than ever, PlayStation will be better than ever.
user1439414  +   468d ago
Playstation is LIFE. Playstation is EVERYTHING. #SonyMakeBelieve
Hardcore_gamerxbox  +   468d ago
Lol
ScottyHoss  +   468d ago
I'm a Sony fanboy and all but dude its just a gaming console D:
DLConspiracy  +   468d ago | Funny
I already took down my Jesus on a cross and replaced it with a PS4 logo. Also when I visit hotels I replace the bible with the ps4 instructional manual. Trying to spread the good word. We can do this together for humanity and the world. Praise corporations. Lol
Bobby Kotex  +   467d ago
Let's travel the world on bicycles, knock on doors and spread the gospel of PS4.
oof46  +   467d ago
Kaz, don't give up on the Vita, please.
k3rn3ll  +   467d ago
I think u need to worry more about consumers giving up vita
oof46  +   467d ago
@k3rn3ll: yes, but that's like saying consumers have given up on the Wii U so Nintendo should give up.
k3rn3ll  +   467d ago
No I mean he wont... too stubborn. Which is good. I just dont think that they will ever get to a point where when a majority of consumer wants to buy a handheld, they will think vita. Nintendo has that on lock. That os why I think the consuners will give up on it first
waltyftm  +   468d ago
Kaz=win.
miyamoto  +   468d ago
PlayStation is Kazuo's baby. He grew old with PlayStation like his adopted baby. PlayStation made Kazuo what he is now: Sony Corp's leader.

It's ironic how PlayStation stood the test of time when at first it & Crazy Ken was ridiculed by everyone at Sony Corp and now its Sony's remaining pillar of business- from PSOne to PS4.

Nothing can touch PlayStation in terms of quality and quantity.
ashcroft  +   467d ago
Wow, you really need to go out and get laid.
#2.1.1 (Edited 467d ago ) | Agree(4) | Disagree(4) | Report
snookiegamer  +   468d ago
It's nice to read encouraging stuff. Especially since the financial news for Sony as a company has been on the tail end of positive lately.

Makes me feel that extra bit secure about my decision to purchase PS4. That and the awesome high quality games that are being developed.

Happy customer right here :)
Copen  +   468d ago
Thing is even IF Sony were to go bankrupt the Playstation brand and all its moving parts will still survive one way or another. Every Playstation they've ever made has been profitable for Sony with the exception of the Ps3. In contrast MS has lost millions on every Xbox they've ever made its a giant money pit which is why investors and even recently Bill Gates himself have given some thought to spinning the Xbox division off or doing away with it all together. Years of bad decisions and millions in losses have definitely got everyone's attention at Redmond. Quite honestly if it came down to it we would see the Xbox leave the market before the Playstation would.
lifeisgamesok  +   467d ago
It's more than likely the opposite of what you just typed

MS sees Sony's layoffs, selling of shares and buildings and they get even more confidence

Microsoft is investing heavily in exclusives and if Sony can't match their output with money to take these big budget titles they will get left behind
Drasill  +   467d ago
@Copen

You have absolutely no idea what you are talking about. PS1 and PS2 were very profitable for Sony, but PS3 lost them money for most of it's life. The original Xbox lost MS money, but the 360 turned out to be very profitable and made up all they had lost with the original Xbox.
#3.1.2 (Edited 467d ago ) | Agree(1) | Disagree(7) | Report
PSN_ZeroOnyx  +   467d ago
PS3 became profitable in early 2010
pyramidshead  +   467d ago
@lifeisagameok

People need to buy the console first to be bothered about playing these implied third party exclusives. MS need to get their console sold first. They already have a lot of 2nd party games and Titanfall and that hasn't done them any favours.
incendy35  +   468d ago
Good and bad news for us gamers. Good news, because we need Sony to survive, but bad news in that they are looking at more ways to capitalize off of our gaming addiction :D.
KwietStorm  +   468d ago
Run that by me again?
Mr Pumblechook  +   468d ago
Kaz sees streaming games as the future and wants to invest in building a network infrastructure that can support it.

I see the potential of PlayStation Now, but now more and more people are carrying powerful smart devices that are capable games machines I'm not sure I see game streaming as dominating gaming. But I'm really glad Kaz has so much faith in PlayStation.
RAWSTA  +   468d ago
He said give them your money!
URNightmare  +   468d ago
That would sure be Microsoft.

#NeverForget
#4.2 (Edited 468d ago ) | Agree(25) | Disagree(6) | Report | Reply
mrpsychoticstalker  +   468d ago
Sony is finally accepting they need to do this more than ever (capitalize)

Microsoft is in a much better financial position. They don't really need it. SONY does.

Your 'That would be Microsoft' is not relevant and doesn't really apply anymore.

#TheIrony
BitbyDeath  +   468d ago
@MrPsycho,

MS is still in debt by billions of dollars on Xbox. This is why their investors had wanted it gone.

If your looking to make money in gaming then MS is the last company you would want to try imitate.
Drasill  +   467d ago
@BitbyDeath

Resorting to flat out lies I see.
Spotie  +   468d ago
Oh, please. I don't see you claiming anything Microsoft has done to be bad.
GameDev1  +   468d ago
@Mr Pumblechock

I don't think you read the article well, investing in the network infrastructure will help to PS+ and expand their gaming content through streaming on different devices.

Kaz did not refer to game streaming as a domination of gaming on ps consoles but an infrastructure to expand playstation games and content across not only playstation devices but other devices, PS4 games will be the same in digital and physical format

With the ps+ subscriber increasing, its good to see they will be investing in network infrastructure, will allow for great online gaming, sweet
#4.4 (Edited 468d ago ) | Agree(6) | Disagree(4) | Report | Reply
tgunzz  +   468d ago
This had to come at some point. Quality infrastructures cost money to support. Last gen sony leveraged free online vs ms pay for service, but now we are on the door of the full digital gaming age, and If sony wants to fully compete they have to get their network in order. Paying for xbox live wasn't just to play games online, it was to help fund their full network infrastructure which is one of the biggest available.
Copen  +   468d ago
You didn't think that out before you posted it did you? Perplexing....
DashArrival   468d ago | Offensive
rarity  +   468d ago
That's nice to hear hopefully they can turn things around.
#6 (Edited 468d ago ) | Agree(1) | Disagree(2) | Report | Reply
snookiegamer  +   468d ago
I can tell you Kaz knows his stuff. I currently study economics in (California, I miss you) London, England, on my 3rd year.

The profitability of the PS4 is healthy (currently making Sony approx $32 per unit), but the real money is in the services Sony can provide. Games can turn a very healthy profit, but PS4 being a connected device, means the profit margin is almost limitless with the right direction.

One day we'll be digesting 99% our entertainment digitally. Make no mistake, the revolution is coming and it will have opposition, mostly because people are naturally adverse to change.

There's also that issue of Ownership/DRM. But, we can feel comfortably confident that, when it comes to the sale of anything, it's the consumer that really yields the power.
tgunzz  +   468d ago
Agreed, DRM/digital is going to come no matter what. Always on line, demise of used games, pre-loads, subscriptions, all that is still taking place right in front of all gamers... If all would drop the flags, they would realize that all gaming companies will be doing the same thing....
#7.1 (Edited 468d ago ) | Agree(2) | Disagree(7) | Report | Reply
kingdip90  +   468d ago
Then all game companies will lose a lot of custom
XiSasukeUchiha  +   468d ago
Kaz=Kakashi

Kaz=Win for Playstation!
colonel179  +   468d ago
One bubble is too much for you. Please quit the Naruto nonsense!. You have made a couple of good comments, so why can't it be the same for every single one?
Azumi  +   468d ago
He doesn't have to quit... why don't you just not read?
nunley33  +   468d ago
I had no idea what or who kashi is but your very familiar with it seems. He doesn't have too,i see far worse on here.
colonel179  +   468d ago
Mindset change #1: Firmware Updates
rowdyBOY  +   468d ago
i'm sorry to say but ps4 is in a dry spell at the moment ,

"""WHERE ARE THE GAMES ????? """""

i really think sony is in a very bad financial situation and its gonna effect making great games .

xbone already announced big GAMES for E3
ps4 got to have something at E3 or they are GONE !!!

i feel sorry for all that purchased the PS4 .
URNightmare  +   468d ago
Ignorance at its best.
#10.1 (Edited 468d ago ) | Agree(27) | Disagree(4) | Report | Reply
sic_chops  +   468d ago
Nice try but ps4 has more games already out and announced than the competition.
Majin-vegeta  +   468d ago
Holy Batman biggest BS i have ever read.
http://youtu.be/jRKz82v5JQY
pandaboy  +   468d ago
"i feel sorry for all that purchased the PS4"

Stop trying to make others feel guilty just because you happen to be jealous and insecure.
zeuanimals  +   468d ago
Where are the games? Where are the Xbox One games? The last exclusive to come out was Titanfall which was 2 months ago. The PS4 had FFXIV for April and MLB The Show and Transistor for May.

MS released news about their games the day before April NPD released... That sounds like they wanted to soften the blow of bad news with some good news. It seems to have worked because a lot of you Xbox fanboys think MS is gonna blow Sony out of the water because Sony's quiet. I hope you guys never play poker with the same non-Pokerface MS has. I just really don't understand what everyone's obsession is with announcing games before the time when games should be announced (it's called E3).

And I don't understand how not releasing info means you don't have anything. Sony said they were never going to make anything related to the Demon's Souls back in like February, then Project Beasts leaks around April(?). That would've been a big surprise for E3 and it makes me wonder what other surprises Sony could have.
#10.5 (Edited 468d ago ) | Agree(12) | Disagree(1) | Report | Reply
mkis007  +   468d ago
Announcing games...and having them available are 2 different things... MS announcing halo 5 for release in over a year from now isn't exactly astounding.
metatronx  +   468d ago
i feed sad for you. Trolling Ps article with that same generic " ps4 has no games" crap. lol
XBisLIKEdeadANDstuff   468d ago | Spam
Pillsbury1  +   468d ago
Just keep doing what you are doing kaz: being awesome for gamers.
Skate-AK  +   468d ago
Hope I get into the PS Now Beta. Interested in the service and want to see how well it works for me.
Agent_hitman  +   468d ago
We trust you Kaz, you've been with SCE for more than 2 decades and we're pretty sure that you will support playstation more as being the head of the whole corporation.
#14 (Edited 468d ago ) | Agree(3) | Disagree(0) | Report | Reply
Emanno  +   468d ago
I believe in Sony.
LightDiego  +   468d ago
Kaz Hirai should back on E3, he is the best host ever.
Playstation has a bright future for sure.

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