Naughty Dog’s Arne Meyer Explains Why Publishers (and Naughty Dog) Use Review Embargos

With the news about reviews of Watch_Dogs being under embargo until the 27th, which is the day on which the game will launch, the discussion about review embargos has reared its head, with many wondering if certain publishers aren’t just trying to avoid pre-order cancellations on games that risk poor reviews.

Naughty Dog Community Strategist Arne Meyer gave some insight on the reason why publishers and Naughty Dog themselves choose to embargo the reviews of their games.

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F4sterTh4nFTL1545d ago (Edited 1545d ago )

To bombard the customers and potential customers with lots of 9s and 10s at the same time, what other reason could it be.

KeeseToast1545d ago

In Naughty Dogs case sure, I remeber the 10/10 picture from The Last of Us

MasterCornholio1545d ago (Edited 1545d ago )

And then when one review (Polygons) scores a little low the comment section explodes.

I had so much fun reading the comments from those.

P.S In case your wondering I'm a huge ND fan. Can't wait to get TLOU on PS4.

PSnation41545d ago

@ MasterCornholio

seriously polygon... lol they are known to be funded by microsoft...and other bias views

3-4-51545d ago

* They don't want people getting sick of hearing about a game before it get's released.

* IF you know EVERYTHING there is to know about a game 3-4 weeks ahead of time, it kind of ruins the impact of the game.

UltraNova1544d ago (Edited 1544d ago )

...and losing potential pre-orders and day 1 sales for that matter since 98% of games released are average to say the least...

iamnsuperman1545d ago

It also stops publications rushing their reviews. If there were no embargoes, as soon as the media get the game there is a ticking clock to see who will get theirs out first and therefore get the most clicks.

incendy351545d ago

It is a win/win for publishers. If the game is bad it delays the word getting out. If the game is great they get tons of day 1 hype/coverage.

CerealKiller1545d ago

If so many people didn't preorder the game there wouldn't be embargoes. They are worried that people who preordered the game might cancel their preorder after the review. Their focus should be to sell us the game. If they are confident the game will be good I don't see the reason for a embargo.

joshmille991545d ago

Don't say I agree with the spoiler concern. Doesn't Nintendo embargo certain aspects of their games? Couldn't the same be done for major spoilers in games? Why embargo the entire thing if it's possible to embargo the bits the dev or publisher is most concerned about?

wheresmymonkey1545d ago

All publishers embargo certain aspects of their games, story spoilers are usually specifically covered in the embargo agreements.

Spotie1545d ago

Because that may be harder to do in some games than others. Easier, then, to have an embargo on the whole thing, than to try and make a reviewer write around a lot of rather important parts they really feel the need to discuss.

sovkhan1545d ago

Because people give too much credit to reviews...

While it is part of the pie for decision making for making a move( buy or not ), it is in no way the only one...

People should know by now that it is a point of view of someone and it may help...It's not the Holy Truth.

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