Ben "Yahtzee" Croshaw:
As I've made clear on many occasions in the past, I deliberately avoid reading other people's reviews before I have a chance to play the game. Because reviews direct your opinion. You find yourself watching out for the things that the reviewer mentioned, and they stand out more clearly in your mind. Even the briefest Twitter review can do it. It's an insidious mental process that you may not be conscious of, and then your perceptions have been influenced without you realising. That's almost frightening.