Charles Singletary at The Koalition writes: Microsoft is behind Sony in the console war for this generation, plain and simple. Losing? It’s hard to be considered a loser when you make millions upon millions but for consumer’s sake let’s say yes, they are losing. E3, which is a strong way to gauge the direction of the big three consoles, is next month. A holiday for gamers at this point, many will theorize on what they will see at the event (Final Fantasy VII is coming, I just know it) and the companies will be graded on their performances.
This is the time where you gain new customers, retain current fans, and get back people you may have lost with previous moves. Yea, Microsoft, you can get some people back. But how?