Top
280°

Why Xbox One's ambitious media strategy failed

And how its legacy may impact Microsoft's chances of catching PS4. - Eurogamer

Read Full Story >>
eurogamer.net
The story is too old to be commented.
lifeisgamesok802d ago (Edited 802d ago )

Yes Microsoft misjudged the market when it comes to media demand in the current day and age. Most people have computers, tablets, etc.

But since the launch of the One, MS has brought a healthy stable of great games and has promised many more.

Even the launch titles are some of the best games I've ever played and Microsoft admits those were even rushed products

E3 will show us the true power of Xbox One

truefan1802d ago (Edited 802d ago )

Right on life is games, it seems a select group just wanted new interior hardware with no innovation.

In terms of games right now it's not even close and the future looks brighter for XB1. It seems like MSFT is taking chances bringing new ips, while sony played it safe. Sony has focused on multiplat exclusive content, indie games, and rehashes (infamous, kzsf, mlb, tlou, and soon uncharted). MSFT has already given XB1 gamers several new ips including Ryse, Titanfall, and Later this year Sunset Overdrive and Quantum Break. MSFT is bringing the games.

I also agree DX12 and cloud processing will be shown at E3. I still think think the ambitious strategy will pay off, there are several wildcards left and we are only 6 months in. I love the additional media and now with Phil Spencer in charge this will be a nice ride with a ton of great games.

georgeenoob802d ago (Edited 802d ago )

The reason it was unbundled was cause it was the number one request for MS. Phil Spencer is emphasizing heavily on putting gamers first, so fulfilling this request wasn't hard.

Now that MS sees people think they'll stop supporting Kinect, they are motivated now more than ever to support it, cause they're constantly listening.

eferreira802d ago

dead rising, forza, gears teaser and new halo aren't rehashes? Heck crimson dragon is from an old franchise too.

WrAiTh Sp3cTr3802d ago

Is this all because they added a sku without kinect? Richard Leadbetter is officially a sony troll, lol.

DragonKnight802d ago (Edited 802d ago )

@georgeenoob: "The reason it was unbundled was cause it was the number one request for MS. Phil Spencer is emphasizing heavily on putting gamers first, so fulfilling this request wasn't hard."

Bzzzt wrong again. So close. The correct answer is sales. If MS were listening to fans, Kinect would have been unbundled a long time ago. XB1 is getting trounced in sales, even in the U.S., and MS just can't have that. They don't care that you sacrifice a child to them every day, they only care that people aren't spending their hard earned money on the XB1.

"Now that MS sees people think they'll stop supporting Kinect, they are motivated now more than ever to support it, cause they're constantly listening."

HA! You know prior to the diskinect, I'd have used your "constantly listening" to make a connection with MS and the NSA. Now all I can do is just laugh that you think MS actually listens.

The funny part though, the absolutely hilarious part is that people like you, truefan1, MorePowerOfGreen, Pogmathoin, you were all upset about the diskinect; just like you were upset about the DRM removal. You didn't want Microsoft to listen to fans, you wanted them to exert their control measures over the industry.

And now here you are, patting yourselves on the back talking about how MS listened to fans despite fans saying for more than a year that MS were doing everything wrong. Look how long it took Microsoft to "listen." Seems to me they need hearing aids.

MysticStrummer802d ago

It seems a majority don't see weaker hardware, a camera, and redundant capabilities already performed by devices they already own as innovation.

In terms of games, PS4 has the higher reviewed lineup.

DX12 is designed to make PC development more like consoles. XB1 will get some benefit but not nearly as much as PCs. PS4 will also see improvement and will always have the stronger hardware.

As for cloud compute, keep on dreaming. Few places in the world have fast enough internet speeds for cloud compute to be a factor, and the biggest gaming market isn't one of those places.

DigitalRaptor802d ago (Edited 802d ago )

Not even close?

Is that why PS4 has more games, in more genres, with a more diverse selection? Is that why it has more new IPs? Is that why it has better rated games?
-----

"It seems like MSFT is taking chances bringing new ips"

Microsoft has had time to bring those new IPs in the space in which they did JACK SH*T in the last few years on the 360. They were instead focusing on supporting the casual audience of a gimmick, the fate of which they have now sealed.

Meanwhile, Sony spent the last few years supporting their gamers on PS3, and last year alone was an absolute mind blow in terms of exclusive content for PS3. Under normal circumstances, you'd be more forgiving on Sony and their PS4 lineup, based on these facts alone, but somehow, whilst catering to PS3, Vita AND PS4 they still manage to provide the most games and the better rated ones.

Microsoft are not "taking chances" on new IPs. They are doing what they were supposed to have been doing for years. They are now making up for lost time, and lost expectations.

So tell me, AGAIN, how the future looks brighter for Xbone than PS4, when there are more games in production for PS4? And more games and new IPs already out in a wider array of genres? And now that Kinect has been disconnected and its fate already set, PS4 is outpacing the Xbone is every single category other than regularity of system updates, which is a given from Microsoft.

When PS4 is trouncing Xbone everywhere and that's before the heavy hitters have been released. Just think about that for a couple of seconds.

Seems like, yet again, the Xbox fanboys on here are padding out their lineup, and ignoring as many PS4 games as they can, using "indies", "multiplats" and "reshashes" as if Microsoft also doesn't have that stuff already announced, and as if fanboys like yourself haven't been talking up third party timed exclusive content like Titanfall, as if it was a "game changer". OH, what a joke that was.
----

If you guys hadn't already lost it, you certainly have taken this news badly and are resorting to even deeper set delusions than you already have been.

This is getting absolutely ridiculous at this stage.

ziggurcat802d ago

@ georgeenoob :

There's no question that sales had a large part in the decision.

At any rate, the unbundling of kinect was a really smart decision, and a huge positive for MS, IMO.

MorePowerOfGreen802d ago (Edited 802d ago )

How in the hell did it fail? MSFT offers an option to buy the camera. Never heard anything about dropped innovation or halted support for its advancement.

Man Eurogamer is a POS tabloid site now. Its new pro Sony agenda is nasty.

Kinect's issues were a mix of real gamers not wanting to pay extra to make the next gen leap, NSA tinfoil hat freaks and PS4 fanboys envious Sony doesn't have something as advanced. Mostly PS fanboys trolling so much they shaped opinion about kinect by instigating the fearful, ignorant and angry fans as they did with DRM and cloud.

Amazing media wrote articles on how Kinect needed to be removed and now this trash of how it failed and was a mistake after turning folks against the tech. Kinect has always been attacked because MSFT's competition can not hope to match it, so PS fanboys played on the fears of upset consumers.

Nothing has changed trolls. What MSFT was doing with Kinect is still being done, with the change some XB1 owners will just be missing out on the full experience. Dev support based on all XB1 owners having the Kinect is just speculation, capability of the device is just as important.

LOL fanboys angry, attacking because of what they are really mad about, which is the price. So they're trying to do further damage to the REP of XB1, trying to negate change in price. Got to love the pre price drop and E3 frenzy that happens every time.

MysticStrummer802d ago (Edited 802d ago )

@george - "The reason it was unbundled was cause it was the number one request for MS"

No, unless you want to call Spencer a liar.

http://www.mcvuk.com/news/r...

@Green - It doesn't say Kinect failed, it says XB1's media heavy strategy that Kinect was part of failed.

I hope you weren't one of the people who laughed at the anti-Sony media bias theories last gen.

Prime157802d ago (Edited 802d ago )

Media is not a bad thing, but taking your core focus from gaming to media it's. That's what they learned.

@morepower, "Sony doesn't have something as advanced."

Project morpheus says, "hi!"

@life, true, and George...

You three certainly jumped on the defensive fast. What do you say in Sony articles? Oh, that ps fanboys are on the defensive because they are insecure, that's right.

mrpsychoticstalker801d ago

Microsoft is bringing a tank to E3, everyone is already hyped about this year. New IPs, new price. Option of kinect. Xbox live. Damn. Way to switch thing Microsoft and great job!

kneon801d ago (Edited 801d ago )

@mrpsychoticstalker

Tanks are pretty slow and it's a long way from Redmond to LA. So we should be seeing that "tank" about 6 months later than they say we will :)

randomass171801d ago

Honestly, I'm just happy Microsoft is reversing all of their bad choices and making themselves more competitive.

GarrusVakarian801d ago (Edited 801d ago )

@truetroll

"Right on life is games, it seems a select group just wanted new interior hardware with no innovation."

MS must be with that select group then, seeing as they chose to drop Kinect and effectively settle with a less power PS4 and more power 360, no? No? That's your logic im going by here....so....are you with that select group that MS is a part of...or no? Lmao.

Also, re-hashes........wtf are you talking about?! Halo FIVE....Forza FIVE....Dead Rising THREE...Gears Of War FIVE (fifth release)....Fable Legends...FOURTH GAME in the series. Your mind is so warped that you don't even realise your own hypocrisy. You are so jealous of the PS4 and of PS4 franchises that you forget to mention the "re-hashes" of your own console.

And i keep seeing you saying Sony "played it safe", no matter how many times i prove you otherwise....in what possible universe is releasing a VR headset the "safe" option? It's by far the biggest risk of any company this gen. Especially seeing as Sony is nowhere near as financially stable as MS.

They also have tons of new IP's in the works that you just seem to forget. The Order 1886, Deep Down, DriveClub, New Guerilla Games IP, New Media Molecule IP, New Sony Bend IP.....the list goes on, and E3 is here soon.

I don't know why you continuously spew the garbage you spew, because you know you are saying it on a site with people who will prove you otherwise...so why bother?

@georgeenoob

There's no way IN HELL you believe what you just said. Wow. You really think MS is your friend? You really think they took Kinect out because you ASKED them too? Man....there's delusion...then there's whatever you guys have. They dropped Kinect because of sales and sales alone, they are a BUSINESS, who's primary goal is to make MONEY. Dropping Kinect will make the X1 cheaper and more appealing, hence more sales.

If you really believe they took Kinect out because gamers asked for it....then why didn't they do it before launch? Because gamers were asking for it then, i know i was. But now...6 months later, when it's getting dominated in sales, they coincidentally feel that choice is important now. Lmao, it's so transparent, i can't believe you don't see it.

Never in the history of this site have i ever seen such denial-ridden, bitter, jealous and warped minds that Xbox fanboys have displayed. It's just amazing how the success of a plastic box can make you this messed up.

solidjun5800d ago

Yea, I've come to the conclusion that the accounts lifeisgamesok, truefan1, and georgeenoob are the same person. They always comment next to each other.

+ Show (12) more repliesLast reply 800d ago
Malphite802d ago

"Even the launch titles are some of the best games I've ever played and Microsoft admits those were even rushed products"

Not sure if serious.

Lawboy2802d ago

Plants v zombies, infamous and titanfall are pretty good imo

badz149802d ago

pretty good games, sure but best he has ever played? yeah maybe, if he just started gaming this gen!

ShowGun901802d ago (Edited 802d ago )

BEST GAMES IVE EVER PLAYED
(note: zero from this gen LOL)

Sonic
Sonic 2
Sonic 3
Super Mario World
Mega Man Xs
Mario 64
Mario Kart series
Super Smash Bros series
Ocarina of Time
Link to the Past
Gears of War series
God of War series
Uncharted series
TLoU
Modern Warfare
DMC series
Final Fantasy IV
Final Fantasy VII
Final Fantasy VIII
Final Fantasy IX
Final Fantasy X
Final Fantasy XIV

...wow, im pretty sure i could think of 100 more that were better than Ryse, Forza and Dead Rising. (not implying the PS4's lineup was stronger, both were kinda weak)

malokevi802d ago

"failed"

....past tense?

8 months...

*puzzled look*

morganfell802d ago

It has failed in the sense they have backed off their original plan. It doesn't necessarily mean the console failed. Do you not see the difference?

Here:

http://metro.co.uk/2013/05/...

Notice this line: "We targeted it more as a broad entertainment play."

He doesn't use the word play here as in 'play a game'. In this instance he means a 'a broad entertainment strategy' The route in which MS decided to 'play' their hand this generation was to offer an entertainment console for the masses.

This approach involved media heavy TV interfacing, Kinect, and major plans to lure the casual crowd. When they misjudged the market and how little impact casuals have this time around, they have attempted to switch gears. The problem lies in that their hardware is already set. They have removed focus from the TV and dropped Kinect in hopes to lure the core gaming demographic.

So in that light, the original plan for the X1 has failed.

Cueil802d ago

Their media strategy is moving forward... I don't know what's "Failed" since it's just getting started

DragonKnight802d ago (Edited 802d ago )

@lifeisgamesok: "Even the launch titles are some of the best games I've ever played and Microsoft admits those were even rushed products."

Games that were supposed to be on the 360 and instead were moved to the Xbox One, having at least 3 years of development, constitutes rushed now?

"E3 will show us the true power of Xbox One."

Just like the dGPU, DX12, and Cloud were supposed to?

@truefan1: "Right on life is games, it seems a select group just wanted new interior hardware with no innovation."

A camera and advertisements isn't innovation.

"In terms of games right now it's not even close and the future looks brighter for XB1."

You're right, the PS4 has had so much more games of better quality than the XB1. Since the XB1 has hit rock bottom, the only place for it to go is up right?

"It seems like MSFT is taking chances bringing new ips, while sony played it safe. Sony has focused on multiplat exclusive content, indie games, and rehashes (infamous, kzsf, mlb, tlou, and soon uncharted). MSFT has already given XB1 gamers several new ips including Ryse, Titanfall, and Later this year Sunset Overdrive and Quantum Break. MSFT is bringing the games."

MS delayed development of 360 games so they could make those games be available for the Xbox One. Sony didn't. If you really think Sony are "playing it safe" then you're blind as well as ignorant to history. You can write off indie games all you want to but the fact remains that each indie game on the PS4 is a new IP and Sony is investing in the FUTURE of games and gaming while Microsoft couldn't care less about that.

"I also agree DX12 and cloud processing will be shown at E3. I still think think the ambitious strategy will pay off, there are several wildcards left and we are only 6 months in. I love the additional media and now with Phil Spencer in charge this will be a nice ride with a ton of great games."

https://www.youtube.com/wat...

AceBlazer13802d ago

If the launch titles, on either console, were some of the best you played, you sir need to play more games. Get your standards up man.

randomass171801d ago

that's how it is for early adopters. You just get a few games that are great for fans, but not necessarily the masses, and then the cool stuff comes a little later.

Muzikguy802d ago

I can't wait until E3. Not because I believe the "true power of Xbox One" will be shown, but for other reasons. I'm anxious to see their next "vision" they 180 and I'm also wondering when they will patch in an update to unlock what was set aside for the Kinect. I know that's not going to be good for fans and I just wonder what the reaction will be. Also, I'm wondering more about VR and games not shown yet

ziggurcat802d ago

@ lifeisgames:

"E3 will show us the true power of Xbox One"

Still clinging onto the delusion that MS is playing possum, are we? Where are the goalposts going to be moved when E3 doesn't yield any secret sauce?

Chevalier801d ago

Irony is they talk about this advanced camera, but, go on to mention non game related features. Where is this game that proves kinect is for hardcore? Right after 3 years it doesn't exist. So few games on 360 that now a couple exclusives on Xbone and it's raining exclusives. Also remake of TLOU which was one of the highest rated games ever is bad, but, Halo remake is somehow awesome?! Way to move goalpost and flip flop. Also framerates and lower resolution don't matter, but, last gen all we heard was look how awesome 3rd party stuff on 360 was superior? Somehow there are larger gaps this gen and none of it matters anymore?!

kenshiro100801d ago

You seriously believe that?

LOL.

That's all I have to say.

If Microsoft hadn't pull that DRM crap in the fist place and not flip-flop like idiots, they would have done better.

memots801d ago (Edited 801d ago )

"MS has brought a healthy stable of great games"

LOL

you cant be serious?
Neither console are doing that "great"
But saying that MS did is completely preposterous, Look at the ammount of game playable right now on their console vs other consoles ... yeah ..

"Have you seen TITANFALL !!!!?" Yes i did on my PC

geddesmond801d ago

I love how people say a great selection of games for the xbox one. If they were so great then why isn't everyone rushing out to buy 1 then. Fact is both consols have good games but Xbots have nothing else to use against the PS4 so they magically turn to saying it's the better choice for games lol. How many are still playing Titanfall? Why is there so many used copies of Ryse available in the shops I go to. Forza 5? My brothers a huge racing game fan, he traded in forza 5 for need for speed and never looked back.

Oh right your talking future releases? Well for Sony that future looks a lot brighter. Just like every E3 Xbots have all these games they think will be announced and then after E3 the internet gets filled with articles and videos on how disappointing their conference was. At least with Sony you know they have the first party devs and the more powerful machine.

In all honesty, I hope MS catches up with Sony because right now I feel Sony have stopped trying to win fans, and the larger that gap gets the less they will try which equals us gamers loosing out. Also my word Xbots does not go out to fans of the X1. It goes out to the X1 fans that say dumb crap like better selection of games without bringing anything up to back that up. And the ones that use metacritic are even dumber than the ones bringing no facts. It is what it is. My comment offended you because you can't handle the truth.

randomass171801d ago

What exactly is wrong with saying that Xbox One has a promising future? I think both consoles have promising futures. They both have a lot of games on the way. Since Microsoft is phasing out Kinect, it can only make competition even more heated for both companies.

edonus801d ago SpamShowReplies(1)
miyamoto801d ago

This kind of comments iz why Xbox One failed in the eyes of the masses! When will this stop?

DoesUs801d ago

LMAO Terrific to see another classic MPOG meltdown! And of course the usual XB1 supporters out in force. Keep the 180's coming fellas!

Montrealien801d ago

Looking at agrees and disagrees, we still got a bunch of Xbox haters on this site. Man they must all be in there late teens by now after 7 years of N4G console enthusiast extremism.

+ Show (11) more repliesLast reply 800d ago
Godmars290802d ago

It was too focused on them making money over providing any consumer need and too obvious in going about it.

XiSasukeUchiha802d ago

Their ambitions was too extreme for the average gamer too skeptical and don't forget DRM and all of its BS, that's why MS plans failed!

Godmars290802d ago

Then they should have presented better, direct, examples as they talked up policies, instead of doing closed door demos for developers while not really talking about their policies at all.

randomass171801d ago

Not only did they misread the market, but I think they completely underestimated the power of the general gamer.

Cueil802d ago

DRM is still there.. anyone who thinks that these console ever didn't have DRM are just ignorant.

xJumpManx802d ago

It was a bad plan and Mattrick was an idiot choice for head of xbox. Now all that has changed they have Phil Spencer in charge who is by far the biggest gamer of all the people in charge of any of the big 3 game companies. I love my X1 and it is my choice for lead platform this generation. Sony made a huge comeback in my opinion and made the choice much tougher this generation compared to the no brainer decision for 360 last generation.

djplonker802d ago

Ok a few things

ps3 outsold the 360 worldwide even though it released a year later.

Your choice for the xbone to be lead platform is a wierd one because the ps4 is outselling the xb1 2:1 so developers are going to use the ps4 as lead most likely!

How do you know who the biggest gamer out of all 3 companies is?

HacSawJimThugin802d ago

Why knock someone for choosing Xb1 as their lead platform? Not everyone is enthralled by Sony contrary to popular opinion, and when did sales become the barometer in console preference? Smh...

EXID801d ago

@HacSawJimThugin

what? do you even know what a barometer is?...

chobit_A5HL3Y802d ago

@jump

you're so jaded lolz x]

xJumpManx802d ago

Really I own all 3 consoles and support all 3 but Microsoft is my lead platform. Do you own all 3 and support all 3. By the way leet speek was played out a few years back ashley.

chobit_A5HL3Y801d ago

you're a fanboy and you don't even know it... smh. or maybe you do~ idk lolz either way, your comment is extremely biased. like wtf was that comment about spencer? you must really have a hard-on for ms lolz

and please. don't even TRY to be condescending to me x] like, you're criticizing the way i write? that's rich. guess when i made this account? YEARS ago. sorry i can't travel back in time and add kewl x's to my name like you XD

djplonker802d ago (Edited 802d ago )

Tv is best watched on a dedicated device and it's getting pushed out by streaming services it was never going to work as an "all in one" device and compete with a console for built specifically for gaming.

It has got a power disadvantage and people have voted with their wallet and they didn't like where it was going... Imagine they didn't drop the drm and online only!