Football Manager to get in-game ads

In-game advertising is set to feature in upcoming Football Manager titles, following the announcement of a deal between SEGA Europe, Sports Interactive and IGA Worldwide.

The deal, which includes the MMO game Football Manager Live, will allow brands access to advertising prospects similar to those available in the real football environment, including league and tournament sponsorship, and pitch-side billboards. (Football Manager Live, Industry, PC)

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