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Digital distribution won't affect retailers, says Microsoft exec

Microsoft's casual games boss, Kim Pallister, has told GamesIndustry.biz that he doesn't believe the growth of digital distribution will have an effect on retailers - at least not in the near future.

Speaking in an interview at the Montréal International Games Summit last week, Pallister said, "In terms of the short term, I don't think they're going to suffer a great deal for a number of reasons.

"Number one, most of the digital distribution today, the vast majority of it is done in places like the casual games space where the download size is not so formidable as to limit that. We're still a ways away from a six gigabyte image being something you can easily transfer out.

"So in some ways, it doesn't overlap. It also grows the industry in different ways; it allows for titles that maybe couldn't do the volume for an individual retailer to justify the shelf space."
Pallister went on to suggest that an increase in digital distribution could even benefit retailers by allowing them to reach different types of consumer who wouldn't normally visit games shops.

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Grown Folks Talk3722d ago

unless they start releases stuff like gears or mgs4 and things like that. it's not going to be big market games any time soon. and game stores don't rent dvds, at least not any i know of.