As DS continues to sell well, shares in Nintendo have hit an all-time high ahead of the launch of its innovative new console Wii.
Shares in the platform holder have hit Y26,770 (around £120), as anticipation continues to rise ahead of the console's launch. The shares have soared 88 per cent since the start of calendar year 2006.
The latest news will come as a boost to Nintendo (and indeed its investors) as the company prepares to launch Wii in the US on November 19th, Japan on December 2nd and Europe on December 8th.
With a recently announced an increase in its global marketing spend, bringing the total figure up to £105.1 million, Nintendo seems to be building up a head of steam just as the peak Christmas season at retail starts to really kick off.