Critical Intel Activision, Documentaries Are Not Ads: An Open Letter

Robert Rath:

Dear Activision,

We need to talk about your Call of Duty: Advanced Warfare advertising.

No, not the one featuring Kevin Spacey and hover bikes. I have no problem with that one. I'm referring to the documentary short "Superpower for Hire" that you produced in association with Vice and the advertising agency 72andSunny.

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