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Oculus Founder - 'Ungodly Amount of Money' Needed to Bring it to Mass Market

VRFocus - Oculus VR founder Palmer Luckey has said that it will take ‘an ungodly amount of money’ to bring the Oculus Rift virtual reality (VR) headset to the mass market. Speaking on a recent panel, Luckey addressed Facebook’s recent $2 billion acquisition of Oculus VR, explaining that the buyout would help the company achieve things that it couldn’t have done independently.

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F4sterTh4nFTL1294d ago

I agree and VR definitely has infinite possibilities outside of gaming and as much I don't care for Facebook, they can help achieve that vision globally and bring it to the mass market and not just limit it to a niche gaming audience.

raWfodog1293d ago

That's definitely where a company with assets like Facebook would come in handy. Sometimes you have to make a deal with the devil :)

rivencleft1293d ago

Exactly, FaceBook HAS an ungodly amount of money, so they shouldn't have an issue getting it out to the masses, hell with all the money they achieved through kickstarter it should already be out to the masses, in my opinion.

aliengmr1293d ago (Edited 1293d ago )

@rivencleft

No, a couple million dollars was never going to be enough to reach a mass market.

Its one thing to cobble together a low grade device made with off the shelf parts at a $300 price point. Its quite another to design and manufacture a much larger amount of superior devices for around a $400 price point.

On top of the logistics of just producing millions of devices, they have the added job of convincing people to buy them.

DefenderOfDoom21293d ago (Edited 1293d ago )

to bring any type of console [gaming device} is crazy expensive! That is why VALVE and GABE NEWELL is having other companies build the "steam" machines. That is why NOLAN BUSHNELL sold ATARI to WARNER back in the late 70'S!

lemoncake1293d ago

If you bring something to the market now a days you have to go all in and fast, you cannot do it a bit at a time to slowly build your user base because you will find a bigger company copying your design and ideas and releasing faster than you can.

MilkMan1293d ago

Then maybe it should never be, if it requires ungodly amounts. Your small group was never meant to bring it to the masses and quite frankly this may not the be the technology needed for this time.

Things hardly ever start with a bang. They start with a whimper.