Jason Perkins, managing director at Curve, tells CVG that studios are now getting in touch asking to take part in the publishing service (previously it was Curve doing all the pitching).
He suggests that Curve, while making headlines for backing Nintendo's platform, sees further opportunities with the digital publishing programme.
Key to its popularity is the how it helps other developers focus on creating their games whilst leaving Curve to deal with the dirtier realities of publishing (specifically, the endless emails to legal and marketing).
During a recent showcase, CVG was invited to play the next three indie titles set to be published soon by Curve, and there was some real promising work on display.
XBA says: A combination of Tetris and Lemmings makes for a highly enjoyable puzzle game.
Ali writes: "MouseCraft is one superb game worthy of your attention. A fun and tricky game to be enjoyed by both young and old gamers alike."
Richard writes: "Mice love cheese, that is a given. So it has been documented in every cartoon since time began, so it must be. The mice in MouseCraft need your help to get to the cheese though. Inspired by the likes of Tetris and Lemmings, MouseCraft is releasing on Xbox consoles today."